LOS ANGELES – February 16, 2016 – Alma Agency, one of the fastest growing multicultural agencies in the United States that builds communication ideas that create soul mates out of consumers and brands, is a featured company segment on Worldwide Business with kathy ireland.
During the segment, Kathy Ireland interviewed Creative Chairman and CEO Luis Miguel Messianu.
Luis Miguel Messianu commented on some of the challenges that advertisers face when trying to connect to our increasingly diverse country. He said, “The country has changed so much. It has become far more diverse and if you look at some of the numbers, by 2040, the ethnic segments will outgrow the Anglo population. The growth in the segment between 6 and 34 years old, 89 percent of that growth will come from Hispanics. So you have to take into consideration multicultural segments if you really want to continue growing brands.”
He continued by talking about his company’s deep cultural insights and how they help to address these challenges in an innovative way by stating, “We look at ourselves as cultural curators. We look at the company, the category, the consumers, and the context. You analyze the life context of those consumers and how they interact with culture. We look for the soul of the brands.”
Learn more about the company on the upcoming segment of Worldwide Business with kathy ireland. There will also be a look into the company and what they do.
The Vice President of Programming, JL Haber, was quoted stating, “The approach that Alma Agency has for consumers and companies is an interesting one but one that will stand the test of time.”
Tune in to see Alma Agency on Fox Business Network as sponsored programming on February 21, 2016 at 5:30pm ET and Bloomberg International as sponsored programming at 8:30am CET, 10:30am CST D.F. and 3:00pm HKT.
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Worldwide Business with kathy ireland airs on Saturdays and Sundays on Fox Business Network as part of their sponsored programming lineup, as well as internationally to over 50 countries on Bloomberg International.
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