LOS ANGELES – February 16, 2016 – Motivforce Marketing & Incentives, a global company that successfully develops and deploys B2B programs that span every region of the planet, is a featured company on Worldwide Business with kathy ireland.
During the segment, David Cox, CEO, spoke about some challenges businesses are facing when creating loyalty programs in an attempt to achieve a valuable return on investment. He said, “A lot of companies are deploying these programs [loyalty programs] because they need them as a part of their marketing mix and participants are expecting it as a part of their product and service offering. The biggest challenge that people have is that they rush these programs out without actually thinking through the objectives and what they are trying to achieve in delivering these programs.”
He continued by discussing what his company is doing to assist businesses with these kinds of challenges. He said, “The important element is that the very first people to sign up for these programs are going to be your best customers. You must deliver on the loyalty promise. We take the time to research the new designs of loyalty programs and we test and experiment what those new designs are going to be. We bring them together [the businesses and the loyalty programs].”
Learn more about the company on the upcoming segment of Worldwide Business with kathy ireland. There will also be a look into the company and their process.
The Vice President of Programming, JL Haber, was quoted stating, “Unless properly executed, a loyalty program can be a big flop. It is important to get these things right the first time around which is exactly what Motivforce is doing with their clients.”
Tune in to see Motivforce Marketing & Incentives on Bloomberg International, February 21, 2016 at 10:00am CST D.F.
About Worldwide Business with kathy ireland
Worldwide Business with kathy ireland is a weekly business television program featuring real-world insights from corporate executives from all over the globe.
Worldwide Business with kathy ireland airs on Saturdays and Sundays on Fox Business Network as part of their sponsored programming lineup, as well as internationally to over 50 countries on Bloomberg International.
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