Orlando, FL – Affordable Orlando Roofing Contractors, an Orlando based construction company, has announced that they will creating an advertising campaign to make homeowners in the greater Orlando area aware of how to best avoid storm damage to their roofs. The company believes this style of informational marketing will be more effective than traditional radio and television ads for their firm.
“If you live in Florida, you are going to run into a storm,” said John Bowman, the company owner and founder of the company positioning itself as the premiere affordable roof repair service in Orlando. “Most people live in their houses, go to work every day, and create beautiful family memories in their home without ever thinking about the fragility of their roof during a storm. People let the years lay waste to their roofs without having any maintenance, and when the big storm does finally hit… they get taken to the financial ringer from the damage the storm caused their roof. Our marketing campaign is going to try and change that.”
The Orlando Roofing Contractors has been in business for 6 years and has primarily focused on commercial roofing solutions for Orlando property and business owners. The advent of the new marketing campaign though will position the construction firm to explore their roofing niche at a deeper vertical as they move into doing residential work as well for homeowners.
The marketing plan consists around creating blog posts, articles, white papers and guides that can be sent out to their target market. Along with the various forms of content, the contracting firm will also be creating videos that they can upload to various websites and guest posting on other local authority sites.
This kind of content marketing strategy has become more popular in 2016 than ever before as it has shown to help most businesses position themselves as powerful players in their local niches. The Orlando Roofing Contractors are hoping to capitalize on this trend as they teach other Floridians how to prevent major damage to their roofs during storms and hurricanes, and the best forms of maintenance that will prevent the abrupt and often torrential showers that Florida receives from causing any kind of major leaks in their houses.
Most digital marketing experts would agree that this strategy is sound, and ultimately it is an evergreen strategy. Unlike radio ads or tv ads, content marketing often builds on itself and snowballs into a powerful advertising arsenal for the business that employs it. This is the case even longer after the content marketing or educational advertising campaign has ceased functioning.
For more information on The Orlando Roofing Contractors marketing campaign, you can visit their website at: www.roofingexpertsorlando.com
About The Orlando Roofing Contractors
The Orlando Roofing Contractors have been in business for over half a decade, with well over a decade of combined in the field experience. Led by John Bowman, the company’s founder and president, the construction firm is hoping to capture a larger swathe of their market via digital advertising. The Floridian company specializes in roof installations, roof repair, and roofing education whether for residential or commercial Orlando properties.
For more information about the company, you can visit their about page here www.roofingexpertsorlando.com/about-us/
Company Name: Orlando Roofing Contractors
Contact Person: John Bowman
Phone: (407) 439-2830
Address:4630 S Kirkman Rd. #121
Country: United States