Austin, TX – Austin Roofing Contractors, a construction firm based out of their home city of Austin, has announced they will be pushing out a new outreach initiative focused on education. They plan on educating consumers on various types of roofs, while also teaching the importance of roof maintenance. The plan is to launch as part of their new marketing budget as they move away from traditional advertising strategies and move forward with digital marketing methods.
“People have no clue what different types of roofs can do,” said Joshua Snatchett, the company’s de facto leader and the owner of the business. “Usually they are just stuck with one type of roof – the type that happened to come with their house when they first bought it. But looking into and understanding what is out there, from metal to shingle roofing, and knowing the pros and cons of each can be a huge money saver for our clients. Our new program here, this digital outreach effort, will help educate people on those benefits and hopefully they will look to us as the most affordable Austin roofing contractors around.”
While the company wishes to reach out to do more installations, they are also positioning themselves as the affordable roof repair contractors in Austin. The company has operated for well over five years, and with their in the field technicians they have over a decade of roofing experience.
Though the company focuses on commercial roofing solutions in Austin, the company will be using their new content marketing campaigns to educate potential residential prospects as well for their homes.
The educational campaign will be focusing on the various benefits of different roofing types. The Austin Roofing Contractors seeks to educate the greater Austin area on the pros and cons of each roof. This means their content they will create and curate out to various social media communities will consist of talking about metal roofing, shingle roofing, and also how to know when to call in professionals to get your roof repaired or maintained.
The company believes that by offering valuable education, they will reap a much larger return on investment than if they just bought radio ads. As 2016 continues to develop, more roofing firms are moving away from what has been labeled as traditional or “legacy” media that has atrophied significantly in the past decade with the advent of the internet.
For more information on Austin Roofing Contractors, you can learn about them on their website here:
About The Austin Roofing Contractors & Company
The Austin Roofing Contractors started over 5 years ago when Joshua Snatchett decided to leave the firm he was working for to create a new one all of his own. Since then, the company has grown significantly. At first they offered only commercial solutions for their Austin clientele, but since their move into digital media they have been exploring residential projects as well.
For more information on the Austin Roofing Contractors, visit their about section on their website by following this link:
Company Name: Austin Roofing Contractors
Contact Person: Joshua Snatchet
Phone: (512) 237-7106
Address:815 Brazos St. #337
Country: United States