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Modern life has become unimaginable without mobiles. Smart phones have reached every possible sphere, and many people take these do-all devices for granted. It is an absolute necessity for many to have these devices at hand 24/7.  Smartphone penetration is rising in all countries and the smartphone owners are becoming increasingly reliant on their devices.

Mobiles have changed peoples’ mode of life and one of the significant changes is how people use the Internet to interact with one another and with various brands. Most people rely on smartphones and tablets not only for shopping online but also looking for such important things as researching a health condition. The UK and the US are the most vivid examples of the trend.

A business must be aware of the implications new situation brings. Industries have been going through a digital transformation. Smartphones have given customers an unprecedented way of communicating with the business. They no longer depend on the place or time. Business-customer communication has become geo-specified, just-in-time delivery is now the main priority.

Having a site optimized for mobile users is crucial and a cross-channel strategy is required to engage consumers across the multiple paths to purchase. It is especially true for local businesses:   In UK, nearly 85% of smartphone users look for local information on their phone and almost 90% make a purchase or contact the business.

Companies will invest heavily in mobile web and mobile apps development attempting to gain customer attention.

It creates a new opening for software developers to try to reach customers, create dialogues and forge relationships with them in a way that makes our offer irresistible.

Aplana Software Inc. mobile trends focus on issues we expect to tackle in the coming year. They reflect both our clients’ demands and our experiences as experts in a field of mobile development.

They are going to use all the variety data their company have gathered so far to create new ideas for the following year. Here are some examples.

#1 – Apps

Apps  will get more feature-full to become an everyday tool. They will need to provide high-utility experiences that customers will want to use repeatedly. A growing number of apps respond to users in the real time context.

#2 – Web

Responsive. Web must be responsive with contextual menus that can support multiple device types.

Minimalistic design. When it comes to web design, less is often more. Content is in the spotlight. Page speed is crucial. Faster websites are more likely to satisfy customers and make them return.  

#3 – Mobile wallets

eWallets and virtual money are becoming more popular online payment methods. It is estimated that more than 70% smartphone users are willing to adopt mobile payment modes and 15% have already completed the adoption. The research shows payments are going to double by 2020.

#4 – iBeacons

About 60% companies are using or planning to use iBeacon in the next year to support various scenarios that require indoor positioning. It is top important for retailers, travel, hospitality and media industries. This may include premises navigation, proximity alerts, hardware maintenance, health & safety, as well as more traditional ones like marketing, information providing, etc.

Data Gathering

One of the key points for online businesses is a possibility to track every move customers make from the moment a user lands on the site. Tracking signals from mobile devices creates great opportunities for analysis and data gathering thus giving businesses a chance to be even more customer oriented.

The influence of new devices on the market cannot be ignored. A successful business must adopt mobile strategies as a key element so to engage the new constantly connected consumers. They need to find the right partner to transform business and the challenge for mobile development companies is to be ready for these innovative trends.

About Aplana Software Inc.

Aplana Software Inc., is a multinational company operating in the European and North American markets. At Aplana Software, we offer a full range of mobile software services, from UX design to complete e-commerce setup. We are ready to offer you our software services, a range of industry solutions and products, and our experience in business processes within different vertical markets.

web: mobile.aplana.com

Contact us

Richard Leslie, Managing Director
Tel: +44 (0) 20 3289 9008

Bill Mangino, Vice President
Tel: +1 (215) 947 4757

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Media Contact
Company Name: Aplana Software Inc
Contact Person: Bill Mangino
Email: us@aplana.com
Phone: +1 (215) 947 4757
Country: United States
Website: http://mobile.aplana.com

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