Home » Business, Family & Parenting, Professional Services, Services, Technology » Sunstar’s GUM Brand Provides Tools to Teach Children Healthy Oral Care Habits on Modern Living with kathy ireland
Modern Living with kathy ireland presents an exclusive interview Marketing Manager, Jess Magno and President of the American Academy of Pediatric Dentistry, Dr. Robert L. Delarosa.
Tune in to E! Entertainment Network for sponsored programming on February 25, 2016. See market-by-market listings below.

Los Angeles, CA – February 23, 2016 — Sunstar , the maker of GUM brand oral care products, a company focused on helping to establish healthy oral care habits in children , is a featured company segment on Modern Living with kathy ireland.

During the segment, Kathy Ireland interviewed Marketing Manager, Jess Magno and President of the American Academy of Pediatric Dentistry, Dr. Robert L. Delarosa.

Dr. Delarosa spoke about some of the challenges parents face when teaching oral care habits to their children at an early age. He said, “Parents are busy and if we don’t set those early routines real early in our children’s lives, it gets harder to incorporate later. That’s the first part of it. The second part of it is the education component. We want to establish a dental home at age one so we can educate our parents about the early habits of dental care.”

Jess Magno added how GUM plays a role in helping to motivate kids to build these habits. She said, “We have partnered with many different licenses, characters, and we have these bright, fun colors (on GUM Kids’ Oral Care products). We design all of our kids’ products specifically with the consumer in mind. We get professional input and feedback as well. Our flossers, toothbrushes, and toothpastes all fit into a child’s hand comfortably which makes it easier for them to use and gets them a little bit more excited about  brushing and flossing.”

Learn more about the company on the upcoming segment of Modern Living with kathy ireland.

The Vice President of Programming, JL Haber was quoted stating, “Oral care is very important but many parents find it difficult to teach their children these healthy habits. With the tools provided by GUM, it makes the entire process a bit easier.”

Tune in to see Sunstar on E! Entertainment Network as sponsored programming on February 25, 2016 at 6:30am ET and PT.


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Modern Living with kathy ireland is a weekly business television program featuring real-world insights from corporate executives from all over the globe.

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