Celestial Seasonings Unveils New Packaging on Modern Living with kathy ireland

Modern Living with kathy ireland presents an exclusive interview with David Ziegert, General Manager of Celestial Seasonings.
Tune in to E! Entertainment as sponsored programming on Thursday, February 25, 2016 and Bloomberg International on Sunday, February 28, 2016. See market-by-market listings below.

(LOS ANGELES, February 23, 2016) — Modern Living with kathy ireland announces an exclusive feature story about Celestial Seasonings, a well known company that creates unique and innovative tea products.

“Celestial has a fantastic story,” said David Zeigert, General Manager of Celestial Seasonings. “Some very young, passionate individuals in Boulder, Colorado in the late ’60’s decided to go harvest herbs. They dried those herbs and blended them into fantastic recipes that allowed Celestial Seasonings to become the original herbal tea manufacturer. Today, we still do the same things. Additionally, we are part of a much larger organization called the Hanes Celestial Group which is a group of very like-minded brands that are focused in the natural and organic categories.”

Celestial Seasonings recently redesigned their packaging to include boxes that were more ornate. They have previously been known for their drawings on the packaging.

When asked the reason behind the rebranding, David said, “Just like our entrepreneurial founders, we continue to challenge ourselves. The last time we have undertaken a package refresh was about 10 years ago. So what we have found is that consumer preferences have developed and the Celestial Seasonings brand has evolved. It was an opportunity to synthesize a lot of those unique variables and bring them together into a new package.”

The Vice President of Programming, JL Haber, was quoted stating, “Celestial Seasonings has been around for many years and many consumers have had their tea products at some point or another. It is great to see the brand growing and constantly meeting the needs of consumers.”

Tune in to see the Celestial Seasonings feature story on E! Entertainment as sponsored programming on February 25, 2016 at 6:30am ET/PT and Bloomberg International on February 28, 2016 at 7:00am GMT.

About Modern Living with kathy ireland

Modern Living with kathy ireland is a weekly business television program featuring real-world insights from corporate executives from all over the globe.

Modern Living with kathy ireland airs Thursday mornings throughout North America on E! Entertainment Network as part of their sponsored programming lineup and to over 50 countries throughout the world on Sundays on Bloomberg International.

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