(Los Angeles, CA – – February 24, 2016 ) – Worldwide Business with kathy ireland announces an exclusive interview with Ken Albright, founder and CEO of SEVEN CONTINENTS, a company creating visual merchandising products and branded elements for fashion retailers.
Albright commented on some of the greatest challenges in the industry by stating, “[It is] not only being able to meet the requirements of the retailer, but to blend what they need and what their brand says into the product that we make. So everything that we do is personalized to fit a brand. We work intimately with our clients to do that. I guess there are challenges in general but we like to work with specific challenges of particular clients.”
He continued by stating what SEVEN CONTINENTS does to address those challenges. He said, “Our primary job is to make sure that the products we supply enhance the merchandise that the retailer is trying to sell. We have to be a bit humble in terms of the way we design so as opposed to our product being the one standing out in the retail store, the merchandise becomes the product that people are looking at and shop for.”
The Vice President of Programming, JL Haber, added, “Often times, people do not consider the visual elements that attract them to a product but SEVEN CONTINENTS has created a business to do just that and it is helping retailers everywhere.”
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