Los Angeles, CA – February 25, 2016 – Snack it Forward LLC, a maker of “better for you” snacks, today announced they will acquire World Peas, a savory snack producer based in Austin, TX.
World Peas is an innovative producer of legume-based savory snacks. Their line of coated peas and fava beans bring delicious world flavors to low calorie, high protein, high fiber snacks that are all natural and responsibly sourced. World Peas’ distinctive offering combines unique international flavors with crispy green peas and fava beans for a healthy, irresistible snack that evokes adventure. Beloved by a highly engaged millennial base, the purpose-driven World Peas maintains brand practices social responsibility at its core by supporting international and local youth education initiatives.
World Peas’ green pea and fava crisp snacks together with Snack it Forward’s line of Sunkist® fruit & nut snacks creates a highly innovative, complementary and scalable portfolio that brings the hottest natural ingredient trends to the rapidly growing healthy snacking category. The addition of World Peas allows Snack it Forward to expand into the emerging category of legume based foods that are recognized by consumers as a healthy and delicious snacking choice.
“We have been thrilled by consumer and retail partner enthusiasm for our line of Sunkist Trail Mix Redefined™ and Sunkist Fruit Chips™, giving us a strong platform to launch deeper into the ‘better for you’ snacking space,” says Nick Desai, Chairman and CEO of Snack it Forward. “The addition of World Peas to our snacking portfolio strengthens our healthy snacking positioning, opens up exciting new ingredient sourcing channels and gives us stake in the rapidly growing legume snack segment. We are especially excited about the new distribution channels that the World Peas brand opens up for us to efficiently leverage for our existing and future brands.”
“As an innovator in the legume-based snack segment, World Peas has introduced flavored pea and favas to a loyal fan base of healthy minded snackers,” says Anish Sheth CEO and founder of World Peas Snacks. “Joining the Snack it Forward family will help us jointly achieve our vision of delighting consumers with deliciously healthier snacks.”
Following this acquisition, Mr. Sheth will join Snack it Forward as President of Pulse Snacks. World Peas will operate within the Snack it Forward headquarters in Los Angeles, California. The terms of deal were not disclosed.
About Snack it Forward
Snack it Forward is the “better for you” snack food company that promotes discovering and sharing delicious, fun and healthier ways to snack to improve our nation’s health and fitness… Eat, Do, Feel GOOD. Introducing A New Way to Fruit, with our Sunkist Fruit Chips™ line – delicious crunchy pure fruit chips that are never fried, never baked and contain no added sugars. Sunkist Fruit Chips™ are The Closest Thing to Fresh™.
Also try Sunkist Trail Mix Redefined™ – a premium fruit and tree nut based trail mix with delicious dried fruits and crunchy tree nuts. Sunkist Trail Mix Redefined™ never contains low cost fillers or artificial colors or flavors.
About World Peas
World Peas is a company that is passionate about finding the full flavor of life, every day. We offer natural, non-GMO snacks that are trans fat and cholesterol free, while rich in protein and fiber. From our Green Peas to our new Fava Crisps, World Peas offers seven unique, delicious flavors to tempt your taste buds. Try any of our flavors to taste the adventure for yourself!
Sunkist is a registered trademark of Sunkist Growers, Inc., U.S.A. used under license by Snack it Forward LLC ©2016 Sunkist Growers, Inc.
Company Name: Snack It Forward LLC
Contact Person: Kevin Kuehler, Vice President – Marketing & Insights
Country: United States