Deep Research on ”In traditionally “tea” countries, such as Russia and China, the coffee category will grow faster than hot tea. In traditionally “coffee” countries, such as Italy and Brazil, the hot tea category will grow faster than coffee. The desire for relaxation and indulgence are key motivators when it comes to hot drinks consumption.
Brands can target this by highlighting the superior taste sensations of the product, as well as positioning it as accompanying moments of “me-time”. Hot drinks that cater to consumers’ busy lifestyles, such as those that create breakfast or snacking occasions will become more popular.
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Hot Drinks: Identifying the latest trends for beverage manufacturers in the hot drinks industry maps opportunities according to whether they meet niche or mass-market needs, and whether they will come to fruition in the short or long-term. This will help manufacturers and retailers to identify the needs worth targeting and to time new launches correctly. What else does this report offer.
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Find out what innovations will shape the Hot Drinks market. This report maps 21 new innovation opportunities according to whether they meet niche or mass-market needs, and shows whether they will come to fruition in the short or long-term. Find out how to target new opportunities in the market. Product examples and key recommendations will help you derive key strategies in areas such as formulation and packaging. Find out how to create an emotive connection with consumers to differentiate yourself among competition.
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