Los Angeles, CA – March 15, 2016 – Arcane, a company changing the face of marketing by embracing technology, is featured on an upcoming Worldwide Business segment with kathy ireland.
During the segment, Kathy Ireland interviewed the founding partners of Arcane, Eric Vardon and John D’Orsay.
Eric Vardon began the segment by discussing the major challenges that brands face when it comes to marketing by saying, “Most companies are still guessing when it comes to their marketing spending. It has always been a guessing game and now with technology and speed with which we have access to data it is very simple. But we are still trying to help companies figure out exactly what the road ahead looks like.”
John D’Orsay continued the conversation by discussing how Arcane is pushing through these important challenges. He said, “We are really taking a math model approach to marketing tactics. People can finally understand where their leads and sales are coming from.”
Learn more about the company on the upcoming segment of Worldwide Business with Kathy Ireland.
The Vice President of Programming, JL Haber, was quoted stating, “This new type of approach to marketing is a complete game changer. For people who already have a good grip on marketing and those who are still trying to figure it out, Arcane offers a great way for companies to get the most out of their marketing tactics and spending.”
Tune in to see Arcane on Fox Business Network as sponsored programming on March 20, 2016 at 5:30pm EST and Bloomberg International on March 20, 2016 at 8:30am CET and 10:30am CDT D.F and March 27, 2016 at 3:00pm HKT.
About Worldwide Business with kathy ireland
Worldwide Business with kathy ireland is a weekly business television program featuring real-world insights from corporate executives from all over the globe which can be viewed on Fox Business Network as part of their sponsored programming lineup, as well as internationally to over 50 countries on Bloomberg International.
Visit www.tvwwb.com for detailed airing schedules or check your local listings.
Arcane has invented a new way to deliver marketing return-on-investment (ROI). Artistry with code, creative, and brand strategy is delivered with a unique combination of digital and traditional marketing tactics for every client.
Headquartered in London with offices in Calgary, Montreal and Toronto, Arcane delivers an average ROI in excess of 500%. Portfolio clients include Arthur J. Gallagher, Big Rock Brewery, CarProof, Energie Cardio, GoodLife Fitness, Holt Renfrew, Roots and StarTech.com
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