Increasing level of competition among businesses to solve, analyze and mend business processes is expected to drive the global application performance management software market over the next seven years. Application performance management (APM) provides several advantages as it helps in improved business integration, quick response time to deal with issues that can automate the system working. Presence of large number of vendors in the market coming up with various applications to overcome the aforementioned issue is anticipated to escalate product demand significantly over the forecast period.
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Lack of awareness regarding the need to upgrade or maintain such applications as per client specific requirements coupled with inefficiency of using proper measures to maintain overall efficiency are the basic challenges faced by business. Application performance management software have the ability to overcome the aforementioned issue along with smoothening the working process, which is also expected to catapult product demand.
Complex application processes that often require high level of analysis may significantly elevate product demand. Additionally, benefits including enhanced user experience by presenting high quality of service achieved by monitoring each process leveland increased productivity is anticipated to fuel growth. The ability to analyze vast amount of information in real-time coupled with increased speed and decreased overall time to solve issues is also expected to drive overall industry growth.
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Systematic implementation and saving on operational cost are factors expected to favorably impact the market growth. Increased adoption of APM platform by end-users to quantify performance and analyze potential for making better business decisions may further propel product demand.
Notable companies in the industry include CA Technologies, IBM, HP, AppDynamics, Oracle, Compuware, and Microsoft. Key industry participants emphasize on product and functional areas including end-user experience monitoring in order to achieve maximum competitive advantage.In the above context, key products offered by major companies in the market include HP Business Availability Center End User Management Business Process Monitor (BAC EUM BPM), CA Wily Customer Experience Manager (CEM), HP Business Availability Center End User Management Real User Monitor (BAC EUM RUM), and Oracle Real User Experience Insight (RUEI). Key market participants invest heavily in R&D to introduce SaaS approach into the management system for effective log management. Vendors also make efforts to incorporate predictive analytics and modelingin the APM software so as to offer maximum product differentiation in order to prevail the intense competition.
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