Los Angeles, CA – March 22, 2016 — Steaz, an innovative, organic green tea-based beverage company, is being featured on Modern Living with kathy ireland. During the segment, Kathy Ireland interviews CEO Linda Barron and takes a look at how Steaz innovates and ideates about new flavors and combinations at their flavor lab during a field report.
Linda Barron speaks about the challenges that face the beverage industry as well as what makes Steaz stand out, saying, “Consumers are very interested in understanding the importance of clean labels. By that I mean you know there are 3 or 4 ingredients and not twenty-two.”
She continued to speak about how Steaz is different from other beverages in the market and how the market is shifting by saying that “the DNA of Steaz is organic and fair trade. We have been that way since day one. That is our core. We were that before organic and fair trade even became household names or consumers understood what those things were… It gives validity to what we have been doing all along, but as more players come into the market of organic and fair trade, I think it also creates issues for demand and supply. That is something that we will continue to see in the future.”
The Vice President of Programming for Modern Living with kathy ireland, JL Haber, said, “Steaz has been a company focused on creating healthy beverages that are good for the mind body and soul and are made with natural, organic and fair trade ingredients since long before any of those terms became popular in the market. This is a company who really understands innovation and knows what it is doing.”
Tune in to see Steaz on E! Entertainment Network as part of our sponsored programming on March 24th at 6:30am ET / 6:30am PT and Bloomberg International on March 27th at 8:00am CET / 10:00am CT D.F. and 2:30pm HKT
About Modern Living with kathy ireland
Modern Living with kathy ireland is a weekly business television program featuring real-world insights from corporate executives from all over the globe. Modern Living with kathy ireland airs Thursday mornings throughout North America on E! Entertainment Network as part of their sponsored programming lineup and to over 50 countries throughout the world on Sundays on Bloomberg International as part of their sponsored programming lineup.
Steaz is a brand of flavorful, great tasting, all natural, organic and fair trade green tea-based beverages in three healthy and delicious product lines – iced green teas, energy drinks and cactus water. Since 2002, Steaz has continued to provide fans with better, high quality beverages while maintaining a strong socially responsible relationship with their ingredient partners around the world. Steaz’ pride is anchored in their Organic and Fair Trade certifications supporting sustainable farming around the world. For more information, visit www.Steaz.com.
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