LOS ANGELES, March 24, 2016 — Worldwide Business with kathy ireland® announces an exclusive interview with DAC Group, a company that is helping national advertisers localize their digital marketing efforts and deliver results.
Norm Hagarty, CEO of DAC Group commented on the challenges concerning digital performance strategy and measurement, “DAC Group is unique. We manage clients that have a national focus but sell locally. Think of Sylvan Learning Centers. They are a national brand with customers who buy locally. Think of all the products and services they provide. They have to be relevant to their customers where and when they’re looking for information and time-sensitive content. We’re getting that in front of their customers at the right time in their purchase journey.”
He then talked about innovating to drive performance, “We do it in a number of ways. It starts with our people. We train them so they can answer client questions. We hire the right kind of people who have analytical minds. And finally, we invest in technology solutions that fill gaps in reach and conversion optimization.”
Vice President of Programming of Worldwide Business with kathy ireland®, JL Haber, was quoted stating, “Figuring out how to communicate with customers both nationally and locally can be difficult. DAC Group has simplified that entire process for many companies.”
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