During the segment, Kathy Ireland interviewed Chris Benz, Creative Director.
Chris Benz begins the segment by discussing how the traditional Bill Blass fashion company has evolved into a modern day design company by saying, “One of the things that was really exciting to me about working on the Bill Blass project is re-imagining what was a fantastic 20th century brand into a 21st century design company meaning we are really about the product and the customer. We really aspire to create product that fit into the modern women’s lifestyle seamlessly, whether that’s specially designed pockets in a handbag to fit your tech devices or really easy pieces to just throw on to convert your outfit from day to evening. It’s really about design to make your life fantastic.”
Learn more about the company on the upcoming segment of Modern Living with Kathy Ireland.
The Vice President of Programming of Modern Living, JL Haber, was quoted stating, “Bill Blass is a brand that has stood the test of time. They have seamlessly changed with the trends so that the modern woman today can be happy with their purchases. This is a company that knows what they are doing and how to keep up with who their customers currently are.”
Tune in to see Bill Blass on E! Entertainment Network as sponsored programming on Wednesday, March 30, 2016 at 6:30am ET and PT.
About Modern Living with kathy ireland
Modern Living with kathy ireland is a weekly business television program featuring real-world insights from corporate executives from all over the globe. Modern Living with kathy ireland airs throughout North America on E! Entertainment Network as part of their sponsored programming lineup and to over 50 countries throughout the world on Sundays on Bloomberg International as part of their sponsored programming lineup.
Distributed by Modern Living with kathy ireland®
Company Name: Modern Living with kathy ireland
Contact Person: Susan Waters | Campaign Manager
Phone: 919 732 3070
Country: United States