Current Aviva Premiership Champions Saracens are currently preparing their team for one of the biggest events in their calendar, the Derby Day clash against Harlequins at Wembley Stadium on Saturday the 16 of April.
2016 also marks the third year of FM Outsource working alongside Saracens to promote the game. FM Outsource were presented with a huge opportunity over two years ago to help boost the success of this already popular team.
During the 2013 and 2014 campaigns, FM helped Saracens break two consecutive world records (the Biggest Non-International Rugby Union match attendance, ever.)
To do this, FM firstly initiated a comprehensive audit against direct competitors in the field which then lead to laying out precise digital strategies to drive website traffic and boost ticket sales. FM Outsource used a wide range of social media advertising, using platforms like Facebook, Google, LinkedIn and Twitter.
FM supported Saracens with our knowledge of online social presence and its importance since their fans span out across the world. This meant that targeting the wide scope of Saracens supporters was key to ensuring success – FM proved this possible by increasing their fanbase 260% on Facebook since 2013.
This year’s game looks to be just as successful, having already sold over 65,000 tickets and also featuring an appearance from UK pop singer, Foxes.
FM Outsource’s Pay Per Click Specialist Deepa Khatri has been at the forefront of all the Wembley campaigns conducted by FM and is excited to be working with Saracens again: “I’m really happy to be a part of what looks like another outstanding year for Saracens. It’s been a pleasure working alongside Andrew Duckworth, Marketing Director at Saracens to create and execute such complex strategies and achieve record breaking results.”
FM Outsource provides bespoke outsourcing solutions for businesses of all sizes across customer services, digital marketing, and IT development. Experts in digital communications, FM helps businesses respond to and engage with customers across email, Facebook, Instagram, SMS, Trustpilot, Twitter, voice and webchat. Our ethos is a unique balance of 24/7/365 productivity and quality using in-house native-speaking multilingual staff delivering exceptional consumer experiences. Working with start-up businesses through to enterprise level clients, we offer experience and services across a range of verticals including catering, fashion, finance, logistics, sports, retail and utilities.
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Company Name: FM Outsource
Contact Person: Elena Lockett
Address:79-81 Hornby Street, Imperial House
Country: United Kingdom