DISCO Learning Media Featured on Worldwide Business with kathy ireland

Tune in to Bloomberg International on April 3, 2016. See market-by-market listings below.

Los Angeles, CA – April 01, 2016 — DISCO Learning Media, a company offering next generation, interactive app-based textbooks, is a featured company on Worldwide Business with kathy ireland.

During the segment, Kathy Ireland interviewed Vice President and Co-Founder Coleman Tharpe, and President and Co-Founder Juan Garcia.

Juan Garcia discussed the impact on student interaction in class if the class content is not interactive and engaging. He said, “Quite simply, if students are not engaged, then they are not learning. We see the real need to have students playing with things they are more familiar with in the classroom. Already in higher education today, students are digital natives. It’s the students that have grown up using digital devices their whole lives. So when they get into a classroom where something is static, stagnant, it’s not moving, they can’t engage with it, and there is no interactivity, it’s not a really stellar learning experience for them.”

Coleman Tharpe commented on how their app-based textbooks provide a better learning experience for students. He said, “With a new generation of students that are coming up through primary school and secondary school and then higher education, they were born into a world that has already been colonized by digital technology. They are familiar with the moving image and the rich media experience. To a different degree, lifelong learners and adult learners who are familiar with the transition from network, to cable, and then to streaming television, they know that they can get whatever kind of content that they want at any time. An app-based model marries the practices of really good, solid instruction design and top quality content with a rich media experience. There is greater engagement with that content.”

Learn more about the company on the upcoming segment of Worldwide Business with kathy ireland.

The Vice President of Programming, JL Haber, was quoted stating, “The world is changing all around us at a fast pace. Technology needs to be blended with traditional teaching methods to keep up with it and DISCO Learning Media is leading the way.”

Tune in to see Disco Learning Media Bloomberg International on April 3, 2016 at 3:00pm HKT.

About Worldwide Business with kathy ireland

Worldwide Business with kathy ireland is a weekly business television program featuring real-world insights from corporate executives from all over the globe which can be viewed on Fox Business Network as part of their sponsored programming lineup, as well as internationally to over 50 countries on Bloomberg International

Visit www.tvwwb.com for detailed airing schedules or check your local listings.

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