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Sierra Lifestyle aims to provide the discerning outdoorsman with a kind of outdoor apparel that best exemplifies the rugged yet very fine qualities of the California Sierra where outdoor adventure is more than a simple idea but rather an important way of life. Sierra Lifestyle understands the true meaning of the great outdoors.

Bishop, CA – 05 Apr, 2016 – Sierra Lifestyle has recently started its equity crowdfunding campaign to bring in small yet very capable outdoor retail stores under one umbrella, raising over 1 million US dollars in the first week of the campaign. The business model is primarily focused on bringing together the advantages of big box businesses and small specialty retailers into the Sierra Lifestyle. As such, the company is offering investors the opportunity to take part in the solid growth strategy that is guaranteed to generate $134 million in sales by 2020.

Sierra Lifestyle aims to provide the discerning outdoorsman with a kind of outdoor apparel that best exemplifies the rugged yet very fine qualities of the California Sierra where outdoor adventure is more than a simple idea but rather an important way of life. Sierra Lifestyle understands the true meaning of the great outdoors.

Philip Hertzog, CEO and Co-Founder of Sierra Lifestyle explained, “The Sierra is the pinnacle of the outdoor spirit that everyone has come to enjoy and make as a lifestyle. We believe Sierra Lifestyle captures this spirit and uses it to build a brand that is untouched and unchanged by corporate hands. This is what the Sierra stands for. Its unchangeable natural beauty and rustic charm speak of the qualities that every outdoorsman adhere to. And this is what Sierra Lifestyle is all about. It aims to be the brand that every true outdoorsman can trust.”

Nobody understands the needs of local outdoorsman a lot better than small businesses that provide excellent brands that speak of local ambience and high-quality outdoorsmen in the community have learned to respect and trust.

Sierra Lifestyle understands this well such that it is now in the process of actively campaigning for angel investor confidence in making significant contributions for retail investment. Sierra Lifestyle aims to consolidate the local and trusted expertise and quality workmanship of small yet very capable outdoor retail stores without changing the way these local stores have been making their brand and running their operations. Aside from start-up funding, Sierra Lifestyle is also keen on providing these small retailers the modernization that they will need in order to make their workflows and operational procedures more efficient and truly productive.

“We don’t barge in and tell small retailers to change their way of doing things especially when it comes to the design and production of their outdoor apparel. We value the commitment these folks have for their craft and for the trust that they enjoy from their clients. We truly respect that. We believe that they have built the trust for a long time simply because their outdoor apparel were of the highest possible quality. Local outdoorsmen have learned to trust their brand. So we want to keep it that way. What we will be focusing on is on how we can work together to improve the efficiency of their operations, added Hertzog.

Currently, Sierra Lifestyle plans to acquire several resort outdoor retail locations in Big Bear, Lake Tahoe, and Mammoth before its planned national roll-out this 2016. This is in addition to the plan of acquiring some well-established privately-owned California retail stores. Investors are encouraged to grab this opportunity in order to secure a 7% interest with a planned Reg A+ upside from the $3 million convertible notes offering of Sierra Lifestyle. The company is offering as much as 400% ROI with a possibility of 1,000% ROI for longer investment terms.

Individuals interested in becoming an angel investor can help in the raising of venture capital for these small retailers so that they can better serve the community with their own brand of high quality and fashionable outdoor apparel which people in the community has learned to trust and respect. Sierra Lifestyle believes that with the correct private equity offering, these retailers and online stores can develop their products a lot better.

“This is just the beginning. We want small retailers in the Sierra Region of California to really band together under the Sierra Lifestyle umbrella so we can create far better apparel to meet the ever-increasing demands of today’s outdoorsmen. With equity crowdfunding, we hope to inspire individuals to become an angel investor and help in the building of venture capital for these proud and trustworthy outdoor apparel retail stores,” adds Uli Kaiser, Sierra Lifestyle’s Director of Growth.

For interested parties and investors, they may get in touch with Philip Hertzog through email at phil@sierralifestyle.com or via phone at 1(619) 838-5178. You can also reach out to Ray Valdez, CFO, at 619-957-4275.

Distributed by Digital Niche Agency

Media Contact
Company Name: Sierra Lifestyle, Inc.
Contact Person: Phil Hertzog
Email: Phil@sierralifestyle.com
Phone: 1(619) 838-5178
Address:1331 ROCKING W DRIVE
City: Bishop
State: California
Country: United States
Website: http://www.sierra-lifestyle.com

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