goes global

India’s largest online ethnic store to provide its services in US, Europe, UK, Middle-East, Australia and New Zealand, India’s largest online shopping store for sarees, salwar suits, anarkalis, lehengas, jewellery, home decor and other ethnic products is expanding its services to Malaysia, Singapore, the Middle East, Australia and New Zealand. will now connect local artisans and sellers to the global market. The e-commerce major has already garnered a reputation in India and abroad for its collection of tasteful ethnic and authentic handcrafted products. This move is the first step towards bridging the gap between the demand and supply for ethnic products in the international market.

From apparels like sarees and lehengas for festivals to simple salwar suit for a friendly gathering to unique home décor items that add a bit of India to the homes, the evolving demands of the NRI audience will find the best of ethnic on

Starting April 2016,’s vendors will be able to sell their products in US, UK, Europe, Malaysia, Singapore, the Middle East, Australia and New Zealand. To be an internationally listed seller on, vendors need to complete the VillaPay seller registration on the website.

Speaking about this, Manoj Gupta, co-founder and CEO,, said, “The opportunity is huge. A lot of time and research has gone into creating the collection. A curated list of products that appeals to the global audience along with some of our bestsellers will be available to international customers. The starting price of the products is as low as $20, and visitors would be able to make the purchases in their standard currency. 

“Overseas markets offer some obvious benefits over the Indian e-commerce market. Firstly, the rate of exchange makes a huge difference when it comes to profit margins. Secondly, a product may find itself in a refreshingly unique position in an overseas market as compared to the oversaturation it might face in the domestic one.” 

Manoj and his team have considered all the important factors before entering the overseas market such as trade routes, rates of exchange, recognising potential markets, shipping costs, customs, taxes, etc. 

“Once you have done these calculations and zeroed in on a potentially lucrative market, you can look for ways to have a presence in those areas,” Manoj added. 


Founded in 2011 by Manoj Gupta and Monica Gupta, Mumbai-based Craftsvilla is India’s largest online shopping store for ethnic products. The company’s vision is to take societies back to their roots and help them discover their ethnic legacy. With over 25,000 sellers from across India, has close to 3.5 million products online across categories such as clothing, handicrafts, jewellery and art among others. The company is funded by globally renowned venture capital funds Sequoia Capital, Nexus Venture Partners, Lightspeed Venture Partners, Global Founders Capital and Apoletto.

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Media Contact
Company Name: Craftsvilla Handicrafts Pvt Ltd
Contact Person: Manoj Gupta
Phone: 9920175041
Address:1502 G Wing, Lotus Corporate Park, Goregaon (E)
City: Mumbai
State: Maharashtra
Country: India