Paris – April 6th, 2016 – ILADO is the first Maternity Jewelry brand created in Paris in 2015 by two young mothers Sandra Zeller and Celia Bonahon, former Marketing Director and Fashion Buyer. Their dream is to bring back the meaning and beauty of the Pregnancy Necklace ancestral tradition and make it a must-have gift for today’s mums-to-be. They are launching a Kickstarter campaign today to fund their new collection.
Why wear a Pregnancy Necklace?
An unborn baby begins to hear at about 18 weeks. This is the perfect time to start wearing a Pregnancy Necklace, as the baby will hear its very soft chime sound every time mum moves. After birth, the familiar soothing sound will calm the newborn, reminding baby of the reassurance and comfort of the womb. The most unique gift for any mum-to-be!
What is ILADO Paris inspiration?
ILADO Paris collection of Pregnancy Necklaces is a modern interpretation of an ancestral Mayan tradition. A gentle shake releases a soft jingling sound believed to call the wearer’s Guardian Angel for help and protection. It was traditionally worn by the Mayan mothers: during pregnancy, as a protective amulet for the expectant mother and her baby; and after birth, as the gentle chime sound of the necklace would soothe the baby by reminding it the invisible presence of its mother.
What are the designs available on Kickstarter?
2 designs are offered on Kickstarter:
• The U Pregnancy Necklace: The brand’s best seller – an elegantly minimalist and contemporary design available in rose or yellow gold plated brass at €145 instead of €195.
• The new customizable summer collection: JOY Pregnancy Necklace with silver and gold plated chime pendants hanging on 7 vibrantly colorful hand braided fair trade silk cords. Starting at 69€.
High-resolution images and logos can be found here: http://www.ilado-paris.com/en/press/
About ILADO Paris
Originally, ILADO is the name of the African peninsula where the friendship of Sandra Zeller and Celia Bonahon began when they were 10 years old. 20 years later in 2015, having both had successful careers as a marketing director and fashion buyer, they embarked on a joint venture. They created ILADO Paris maternity jewelry, inspired by the meaningful beauty of ancestral jewelry, and their own search for harmony in the hectic pace of their lives as young mothers in Paris.
Distributed by CROWDFUND NEWSWIRE
Company Name: ILADO
Contact Person: Sandra Zeller