What makes it so difficult to bring authentic, grounded, local, or holistically-created products to market? According to Forbes, 90% of startups end in failure. So often, these products are a startup idea – a spark of genius that needs fuel to thrive. It’s an extraordinary effort to create a relevant brand; a product that’s been tested, certified, and well-received. By the time it’s ready to place into retail environments, there’s already been huge time and financial investments – it’s so easy for those teams to give up or stay small to avoid the next growth hurdle.
The team at InStoreConnection.com knows more about starting small than most. The team of entrepreneurs has grown their business from a one-man-show to a collaboration of young, audacious industry experts.
Never stopping, together they hunt out disruptive CPGs and goods for sale in retail: products to change the market and serve consumers. Says Lydia Lovig, distribution and marketing expert, “The products we’ve found to be most relevant are often those who have the loosest grasp of the workings of retail as an industry. Which – when you think about it – makes perfect sense. They’re experts in their product, in their industry. How can they be expected to be experts in ours?” Doubly more challenging, the most authentic and desirable products are the ones with the most difficult path to market – because, often, they’re creating a new category, or breaking the category rules.
While most marketing agencies focus on a few particular skills (social media, brand styling) or big brands (existing industry giants), this team tasks itself with the discovery and growth of the new, modern, and impactful. They work with new and experimental lines for huge brands, mom’n’pop small businesses, Shark Tank entrepreneurs, Ivy League MBA graduates looking to understand the market. InStoreConnection positions itself as a master broker in the industry: allowing them to shatter any ceiling, and penetrate any major (or minor) retail environment in North America. Famous for their 30 day guarantee, they’re the only broker in the industry to guarantee market success for their clients.
Company Name: InStoreConnection
Contact Person: Alexandra Marshall
Address:14245 FM 2769
Country: United States