Performance focused search engine marketing agency, xi8 media, aims to bring digital strategy to a new level in northern Ireland with the launch of their new website and range of services. Traditionally, print and television advertising have been the focal points of marketing agencies and their clients in northern Ireland, with a secondary emphasis on PR (public relations), all of which carry considerable costs for small and medium sized enterprises (SMEs). Now, though, with the proliferation of internet technology, reaching a target market can be faster and more cost effective than ever before.
“One of the most effective ways to market your business these days is search engine marketing, specifically organic search optimisation,” says Richard from xi8 media.
Search engines such as bing and google are excellent sources of responsive search traffic that is highly prized by business owners. Getting onto the first page of google can quickly turn a struggling business around – or kick start a new one.
Many companies offer organic SEO as a sideline, but few companies in northern Ireland have extensive experience working on international campaigns in extremely competitive markets. The team at xi8 media have been engaged in research and real world implementation for several years and understand the primary challenge facing organizations that want to switch from a predominantly offline advertising model to a digital marketing one – choosing the right agency.
“Xi8 media has a very unique team as far as the northern Ireland marketplace goes – other companies have been developed in a corporate environment, ours has been forged in the heat of battle. Our experience is 100% in the performance and direct response marketing industries – for us, search engine optimisation and conversion rate optimisation meant the difference between going out of business and reaching the highest levels of our profession,” Richard remarks.
The level of expertise among digital marketing agencies can vary wildly from one firm to the next. It is therefore important to select a digital agency carefully, especially if you are engaging one that offers search engine optimisation services.
“SEO can come with a substantial risk of penalties from google, so it is vital to pick an SEO company that can deliver results, without taking undue risks with your website – a penalty from google can severely restrict your website’s visibility in the search engine results pages for some time to come. Part of our job is to educate the market,” says Richard.
The team at xi8 media are now offering free advice and tips on digital marketing, keyword research, search engine marketing and conversion rate optimisation via their recently launched website. And they are currently putting the finishing touches to a free digital marketing guide for small and medium sized business owners in northern Ireland.
Visit their website and find out more about their approach to search engine optimisation now at http://www.xi8media.co.uk/services/seo/
Company Name: Xi8 Media Limited
Contact Person: Bernard Keenan
Phone: 028 3086 1530
Address:10 Mallview Terrace
Country: United Kingdom