During the segment, Kathy Ireland interviewed Debbie Kalisky, Director of Retail Business Development, and Paola Marques, Principal of GH+A Design.
Debbie Kalisky discussed some of the challenges that design firms have today due to technology globalization in the marketplace. She said, “Designing stores used to be about designing a beautiful space. Today, with the convergence of globalization and technology, the whole game has been shifted to deliver an experience that is much more about doing something that is unique. Not just about the four walls, the floor, and the ceiling, but giving them something where they have access to other information online and seeing that same experience of what they have online in their store.”
Paola Marques discussed how they help landlords and retailers overcome these challenges. She said, “It’s interesting because it forces us to create customized strategies for them and that’s the key. It’s about customizing a strategy that’s going to develop concepts and retail spaces that engage customers and relate to their customer core, their target market, and for landlords to relate to their demographics. It’s about creating something that is individual and not a cookie-cut or formula approach. And that’s really what is going to drive traffic to the stores and to the shopping centers today.”
Learn more about the company on the upcoming segment of Worldwide Business with kathy ireland. There will also be a look into the company and their process.
Worldwide Business’ Vice President of Programming, JL Haber, was quoted stating, “With the increase of technology, it has become more difficult to engage customers in the retail space. GH+A is here to change that with their customized ideas for companies.”
Tune in to see GH+A Design on Bloomberg International on April 17, 2016 at 3:00pm HKT.
About Worldwide Business with kathy ireland
Worldwide Business with kathy ireland is a weekly business television program featuring real-world insights from corporate executives from all over the globe which can be viewed on Fox Business Network as part of their sponsored programming lineup, as well as internationally to over 50 countries on Bloomberg International.
Visit www.tvwwb.com for detailed airing schedules or check your local listings.
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