Australia Professional Hair Care Market is Anticipated to Grow to 279.3 Million USD by 2020 – IndustryARC Research

“Australian Professional Hair Care Market mainly focuses on major cities like Melbourne, Sydney, Brisbane, Perth and Adelaide.”
Australia Professional Hair Care Products Market includes the study of Back Bar and Over-the-Counter products sold in the year 2015 and estimation of market size for 2020.

The reportAustralia Professional Hair Care Market; By Categories (Coloring, Perming & Straightening, Shampoo & Conditioning & Styling); Sales Channel (Back Bar and Take Home) & by Company – Forecast (2015 – 2020)” published by IndustryARC, estimates the market to reach $279.3 Million by 2020.

Professional Hair Care products are used by professionals/stylists for various hair services in the salon. These products are sold over the salon counter and also through retail stores such as; specialty beauty stores, pharmacy stores, online and others. Professional hair care product market is segmented on the basis of services provided in salons such as coloring, shampoo & conditioners, perming & straightening and styling. Professional Hair Care Product market of Australia is estimated to grow at a CAGR of 0.8% to reach $279.3 Million by 2020, according to a recent study from IndustryARC.

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The demand for hair care products is driven by ageing population in Australia. Median age population in Australia was 37.3 years as of 2014. Cosmetic industry growth is driven by high household consumption which accounts for 2% of the total household expenditure. Population shift to small coastal regions has been a key lifestyle trend in Australia. As more Australians move to coastal havens, local business, and investment opportunities arise for beauty retailers. The growing demand for oil that contain natural extracts has led many manufacturers like: Paul Mitchell, Bumble and Bumble, Moroccan oil launch products catering to the demand.

The shampoo and conditioner products held the largest share in Australia’s professional hair care market and are also estimated to exhibit fastest growth. Customers opting for hair services like hair coloring, straightening and hair styling, has resulted in hair damage due to frequent application of chemicals. This is resulting in strong demand for shampoo and conditioner products along with hair and scalp care treatments like moisture restoration and hair smoothening. Styling products sales are estimated to increase due to increasing customer demand for different stylish looks.

Following are the top 5 players/companies offering Professional Hair Care Products in Australia:

  • L’Oreal Group
  • Procter & Gamble Co.
  • Kao Corporation
  • Henkel AG & Co
  • Nak

International player, L’Oreal Group manages to hold the top position in the professional hair care product market of Australia. The company’s professional brands, Matrix, L’Oreal Professionnel and Kerastase are extensively used in large number of salons. Top 5 companies account for around 70% of market share. Local companies like Nak being price competitive pose and also a major challenge to the international players. Domestic brands have high patronage among the customers. Local companies such as Nak are leveraging their domestic origin on packaging with a line “made and owned in Australia”.

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