Global chilled and deli food market is expected to observe significant growth on account of increasing demand for ready to eat products in developing regions mainly Asia Pacific. They have been available in U.S., UK and other industrialized economies since 1960s. Emerging economies in Asia Pacific including India and China is expected to show a high demand on account of developments in retail sector.
Chilled and deli products are defined as ready to eat consumables stored at refrigeration temperatures (chilled at 5°C) whereas frozen items need not be ready to eat and are stored at 0° C. Key requirement for these products are high quality and microbiological safety at the time of consumption. Chilled products are not expected to be preserved and depend on careful handling and storage.
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Global market for these ready to eat products are driven primarily on account of busy life schedule. Population is shifting their focus towards such items which are easily prepared and consumed. Chilled products are easy to consume. These consumables are convenient for those having cooking time as a constraint.
Therefore, changing consumer lifestyle coupled with time saving product features are expected to increase overall consumption in the future. In addition, these products are standardized in taste and quality which increases consumer satisfaction levels for consumables. Consumers also get large variety of products depending on their appetite, taste, budget and nutrient content which in turn is expected to positively impact overall market growth over the forecast period.
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The retail sector plays an important role in overall development of chilled and deli food industry. Good storage facilities and refrigeration techniques are essential to deliver the goods with high quality. In North America and Western Europe, hyper markets and super markets are the main retailers who supply the products to the end consumer.
Asian market is mostly dependent on convenient stores and Mom and Pop stores. Japan has shown a considerable growth in chilled products sale on account of wide network of Seven-Eleven convenient stores.
Simultaneous growth of fresh items industry acts a barrier for the overall growth of chilled items industry. This industry requires good storage facilities and refrigeration methods. Ready to eat food products offers no customization which may disappoint consumers. Demand prediction is also expected to establish as a serious market challenge in case of any seasonal fluctuations.
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