LG Electronics said on Tuesday it has joined a global car infotainment system alliance, the GENIVI Alliance, as a board member.
The GENIVI Alliance is a group of 150 tech firms and car manufacturers committed to setting technical standards for Linux-based car infotainment software GENIVI.
The in-vehicle infotainment system has gained traction in recent years as global carmakers, including Jaguar Land Rover, BMW, Renault-Nissan and Volvo have adopted the software.
The 12-member board of the global organization includes Jaguar Land Rover, BMW and Intel.
LG will work for the next two years as a board member to establish a set of IVI standards and the policies of the organization.
The company said it would strengthen the ties with global carmakers and tech firms in developing the IVI platform down the road.
“The selection of LGE as a board member of GENIVI Alliance indicates that the company has gained considerable ground in the global automotive component market,” said Kim Jin-yong, head of the tech firm’s in-vehicle infotainment division, in a press release.
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