Hickies Releases New Era Of Shoelaces And Continues To Lead The Active Movement Through Design And Innovation

New York, NY – HICKIES, Inc. is at the forefront of the active community and released its next-generation product and brand video today as part of its Indiegogo crowdfunding campaign. “With the help of our athletes, trainers, and customers, we have developed a higher performance product, adding new colors and improving strength and aesthetics along the way,” said Gaston Frydlewski, the company’s founder and CEO. The brand is kicking off its campaign via Indiegogo to offer a pre-sale to both its customer base and all those dedicated to finding the best in game-changing products and new technology. The company’s mission is to improve and transform the fit and experience of wearing shoes for everyone.  

In the saturated market that is crowdfunding, introductory product videos have become much in the same. Inspired by their brand ideology of inciting a behavioral change, HICKIES found a unique approach to filming their launch video, all whilst tapping into the New York City lifestyle – LIFE WITHOUT LACES™.


HICKIES is a global footwear accessories brand focused on performance, innovation and design. The company’s flagship product, the HICKIES™ Lacing System, is made from memory-fit elastomer that flexes with the foot’s movement while still providing fit and stability. It adds the benefit of adaptive fit and tension control to any shoe due to it’s sleek, no-tie, modular design.

The result is simple: streamlined shoes that are at once more comfortable, secure and easy to slip on and off. Current collections include HICKIES™ Athletic, HICKIES™ Metallic, and HICKIES™ Kids. As the leading pioneer in rethinking traditional lacing, the HICKIES™ Lacing Systems are sold worldwide in 42 countries with approximately 2 million units sold. HICKIES™ laces have been seen on the likes of Kendall Jenner, Alessandra Ambrosio, Chloe Grace Moretz, Selma Blair, Kayla Itsines, and most recently Masters Golf Champion Danny Willett.

Distributed by CrowdfundingPR

Media Contact
Company Name: Hickies
Contact Person: Media Relations
Email: keith@hickies.com
Country: United States
Website: http://www.hickies.com/