Fashion Based Shopping Site, Introduces Men’s Fashion to its Catalogue

Popular online shopping portal, extends to men’s fashion by bringing in the best of men’s wear, accessories and footwear. It uses its content driven strategy to engage men and enable them to discover the best suited products from their catalogue.

Earlier catering extensively to the fashion and lifestyle needs of women, India’s popular fashion e-store,, now goes live with the all new catalogue featuring the latest trends in Men’s Fashion. The portal launched ‘LIMEROAD for men’ on Monday, 23rd May 2016, offering 100,000+ style suggestions and products for style savvy men across the country. Owning to the launch of men’s wear, the popular Scrapbooking community of this social discovery platform has created more than 200,000 looks for men to take style inspiration from. This exclusive style community of churns out fresh and inspirational looks every 30 seconds.

The portal extends to the fashion and lifestyle needs of men by launching 23 sub-categories under men’s clothing and accessories. Limeroad offers stylish casual as well as formal clothing for men. Apart from that, the webstore has introduced accessories like wallets, cufflinks, ties as well as watches for men. Catering holistically, Limeroad now offers a stylish variety of men’s footwear.

The newly launched catalogue offers merchandise from over 250 Indian as well as international brands.


Through the ‘content meets commerce’ idea, Limeroad has earlier succeeded as a social discovery platform for women to find stylish and affordable products from their huge catalogue. It has enabled women to find the best suited products from its catalogue consisting of clothing, footwear, bags, accessories, beauty products, home décor etc.

Standing strong on its roots as a content driven lifestyle platform, Limeroad now becomes the first online shopping website for men that uses engaging content delivered by its scrapbooking community which churns out stylish looks and enables the shoppers to discover products that are highly likely to suit their style and preference.

The team at Limeroad has a lot say about its new launch.

“Our mission is to build India’s most extensive discovery platform, driven by unique engaging content. We started out solving the problem first for women, and tackled the most fragmented of supplier and option ranges, enabling women to discover local and global trends like indie/ikat, gota patti, palazzos or fringes and botanical prints, pretty much as soon as they are first seen. All of this at super affordable prices. We will now bring this same discoverability to Indian men. We are ultimately democratizing fashion,” says the Founder and CEO, Suchi Mukherjee.

The Co-founder and CTO of Limeroad, Prashant Malik says, “I have spent the last 3 hours simply unable to do anything else but browse the platform. So glad we have launched LimeRoad for Men. Why should girls have all the fun?”

“We are solving a fundamental problem for men. We believe that at a macro level, men are getting more conscious about how they look, driven by local and global influences. And LimeRoad for Men is a delightful way to solve the problem,” adds Anuj VSN, the new CMO of Limeroad.

With the launch of ‘LIMEROAD for men’ through the content centric engagement strategy, takes a step ahead in revolutionizing e-commerce in India. 

About Limeroad:

Limeroad is a content driven online shopping platform in India catering to the fashion and lifestyle needs of men and women. The portal offers a vast product range including apparels, accessories and footwear for men and women and also extends its catalogue to home decor, home furnishings, kitchen and dining accessories as well as beauty products.  

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City: Gurgaon
State: Haryana
Country: India