Experience the Pleasure of Faking it

NEW YORK, NY – 9 June, 2016 – “Ladies, do you fake it?”

That’s the question AGEbeautiful Anti-Aging Haircolor poses in their provocative new consumer advertising campaign.

Designed to raise awareness among non-users of AGEbeautiful, the campaign uses a racy double entendre to pique curiosity, then reveals the true message: with AGEbeautiful Haircolor, you won’t just be faking your age you’ll be redefining it.

The new campaign builds on their “AGEbeautifully” messaging, which encourages women to age in their own unique way with AGEbeautiful products. Featuring the hashtag #PleasureOfFakingIt, the campaign explains how you’ll achieve an “amazing afterglow” from having naturally youthful hair that reflects the age you feel inside. The concept puts a new twist on a familiar phrase, assuring women that with AGEbeautiful, “faking it” has never felt so good.

Supporting this message is the brand’s signature promise to fight all 5 signs of aging hair (grays, thinning, wiry texture, dryness and dullness) and restore moisture, volume, manageability and shine. Each product is also infused with vitamin E for hair and scalp health.

One of the campaign’s goals is to inspire women to ditch their drug store color for a formula that makes it simple to get professional results in the privacy of your home: just prep, apply, process and rinse. All it takes are a few tools: a bottle, gloves and cap — to bring on the  “oohs” and “ahhs.”

The “Faking It” campaign will appear in both digital and print advertising, with rotating web banners, emails and full-page consumer magazine ads. Various promotional offers will also be featured to encourage trial at Sally Beauty stores, the exclusive retailer of AGEbeautiful Haircolor.

Visit sallybeauty.com to find a location near you.

Women everywhere will be dared to embrace the pleasure of faking it starting in June 2016.


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Media Contact
Company Name: Zotos
Contact Person: Jodi Cioffi
Email: jcioffi@zotos.com
Phone: 2036567900
Country: United States
Website: www.zotosprofessional.com