ATLANTA, GA – 9 June, 2016 – When two of the South’s most famous brands team up, hot results are sure to follow. That’s why the highly anticipated partnership between Krystal® and TABASCO® brand has food fans so excited. “I’ve always been a huge fan of Krystal® and I put TABASCO® Original Red Sauce on just about everything,” said Atlanta-area resident Matt Sickler. “You better believe I’m going to be one of the first in line to try the new combo items.” Available from June 13 through August 7, the new Fired-Up menu includes great items that can be “fired-up” with a cheese sauce infused with TABASCO® Sauce, which is versatile on all of our products!
“We have a long-standing tradition of partnering with fellow Southern heritage brands,” said Alice Crowder, Vice President of Marketing for Krystal®. “McIlhenny Company has a deep history of quality and flavor, and we’re very excited to deliver that trademark taste to our guests.”
There are two items from the Fired-Up menu in the brand’s popular Mix 5 for $5 offering – a Cheese Krystal and longtime LTO favorite, the Spicy Chik, both topped with the Fired-Up cheese sauce infused with TABASCO® Sauce. In addition, the brand is offering a Fired-Up Combo, in which the guest chooses three of their favorite items (Krystal, Chik or Pup) topped with bacon, Fired-Up cheese sauce and jalapenos. The combo even comes with a side of Fired-Up cheese sauce topped with jalapenos for dipping fries!
Last but certainly not least, Krystal is adding to its popular loaded fries menu with Fired-Up Fries, a chili-cheese fry topped with the Fired-Up cheese sauce infused with TABASCO® Sauce, the brand’s classic chili, shredded cheese and spicy jalapeños – not for the faint of heart! All combos and menu items are available at participating restaurants while supplies last. Pricing may vary.
“At Krystal, we’re all about cravability, and we’re always looking to make our classic items even better,” continued Crowder. “We’re looking forward to serving these Fired-Up favorites to our guests, and to bringing even great choices to market throughout the rest of this year.”
About The Krystal Company
Founded in Chattanooga, Tennessee, in 1932, The Krystal Company is the oldest quick service restaurant chain in the South. Its hamburgers are still served fresh and hot off the grill on the iconic square bun at more than 350 restaurants in 11 states. Krystal’s Atlanta-based Restaurant Support Center serves a team of 6,000 employees.
For more information, visit http://www.Krystal.comor http://www.facebook.com/Krystal or follow the brand on Twitter and Instagram @Krystal
About McIlhenny Company
McIlhenny Company produces TABASCO® brand products, which are sold in more than 165 countries and territories around the world and labeled in 22 languages and dialects. The 145-year-old company makes a line of pepper sauces, including its world-famous TABASCO® Original Red, Green Jalapeno, Chipotle, SWEET & Spicy, Habanero, Buffalo Style and Garlic Pepper Sauces.
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Company Name: Ink Link Marketing
Contact Person: Peyton Sadler
Country: United States