New York, NY – PTZOptics announced a new campaign today to define the emerging jobs surround live streaming and professional video content creation. As the demand for professionally branded on-demand and live video content continues to grow PTZOptics has created a job description guide for organizations looking to hire “Chief Streaming Officers” (CSO). This new position is becoming a cornerstone for marketing departments using platforms such as YouTube and Facebook to promote their brand.
The CSO works in concert with marketing and sales departments as a key lead generator, “We are seeing major market verticals bring video content creators on staff instead using traditional outsourced partners…” says Paul Richards, Chief Streaming Officer for PTZOptics. “Low start up costs combine with high ROI for sales and marketing departments are driving the demand.”
Video on Demand is a $25.30 Billion dollar market today which is expected to grow to $61 Billion by 2020 (Market Study Here). PTZOptics says these new jobs are focused around fostering a live streaming and on-demand video content creation campaign. The CSO job description includes working with top level executives to ensure corporate branding and messaging remain consistent with ongoing company initiatives. “A good CSO has the ability to provide end user and customer feedback directly to sales, marketing and engineering team made available through comment, chat and form submission channels,” says Richards. “Information like this can be priceless. We use the Q&A sessions from our customers to form the direction of our future projects.”
You can download a free guide to brining video content creation in house with a Chief Streaming Officer here.
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