Potato chips are one of the favourite snack foods consumed worldwide. The potato chips market has witnessed a substantial growth over the last several years, turning it into a multibillion-dollar market. Potato chips are prominent in the market due to their affordability and a cheaper price even for the premium products. They are popular among all age groups, but the growing young population (below 15 years) represents a key segment for potato chips. This population is expected to expand by around 10% during 2016-2050 which will further drive its demand. Another major factor driving the global demand of potato chips is changing lifestyles. A busy lifestyle coupled with long working hours have reduced the tendency of people to have elaborate lunches and meals and at the same time increased their demand for a desk meal and packaged food. Other factors like increasing urbanisation, rise in disposable incomes and growth of emerging markets are also expected to propel the demand of this market.
Browse Full Report on Potato Chips Market with TOC: http://www.imarcgroup.com/potato-chips-manufacturing-plant
According to a recently published report by IMARC group titled “Potato Chips Market – Industry Trends, Manufacturing Process, Plant Setup, Machinery, Raw Materials, Cost and Revenue” potato chips represent the second largest segment of the global savoury snack food market. The potato chips market has grown at a CAGR of around 4% during 2008-2015 and reached a market value worth US$ 26 billion. Though potato chips are consumed all over the world, their consumption and penetration levels vary widely across regions. Currently, the United States dominates the global potato chips market followed by Western Europe, Asia-Pacific and Other Europe. Many developed markets have reached maturity with some of the markets even experiencing negative growth rates. Owing to growing health concerns, particularly in North America and Europe, consumers are shifting from potato chips to healthier snacks which consist of healthier ingredients. In emerging markets like Asia-Pacific, Middle-East, Eastern Europe etc., on the other hand, the potato chips market is projected to exhibit healthy growth rates. Numerous companies of varying size make up the potato chips industry. Globally, PepsiCo is the largest player in this market. Other major players include Kraft Foods, Kellogg’s, Diamond, General Mills and Nestle.
The study, which has been done by one of the world’s leading research and advisory firms, covers all the requisite aspects of the potato chips market. This ranges from macro overview of the market to micro details of the industry performance, processing and manufacturing requirements, project cost, project funding, project economics, expected returns on investment, profit margins, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the potato chips industry in any manner.
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