(LOS ANGELES, June 17, 2016) — Worldwide Business with kathy ireland® announces an exclusive interview with Neil Cummings, Co-CEO of Carroll Shelby International, the premier independent performance car company in the United States.
Shelby is a name that every car enthusiast knows by heart and for good reason. This historic car maker is working to make the name Carroll Shelby known the world over by creating and manufacturing cars that are far beyond the scope of anything we have ever seen before.
“It’s the Shelby name and what Carroll Shelby meant to people that makes the brand so special,” says Neil Cummings, Co-CEO of Carroll Shelby International. “While there is no doubt that the Shelby name does contribute to the sense of pride and love that the brand has garnered, the high quality workmanship is another great draw.”
With so many car companies competing for the same customer, how does an automaker differentiate themselves from the pack? Quite simply, that’s what makes Shelby so special; Shelby has been the pinnacle of American performance for the past 50 plus years. From racing to sports cars, trucks, hot hatches and muscle cars, they have been a trailblazer that has come to stand for enjoying a high-octane lifestyle. Their fans are so passionate about the brand that they name their kids Shelby, get tattoos of the name on their body and build their vacations around events that feature the vehicles. That’s why Ford, GM, Chrysler and so many others want to partner with Shelby.
“Shelby is a name that everyone knows and everyone loves because they consistently produce vehicles that are above our expectations,” says JL Haber, Vice President of Programming for Worldwide Business with kathy ireland®. “If you get a car with Shelby stamped on it you know you are getting quality.”
“We earned our stripes winning races. The ambition to be first is part of our DNA, which draws companies and enthusiasts to Shelby. They want to inject some of that winning pedigree into their products or lives,” added Cummings.
In discussing his appearance on the show, Cummings said, “Worldwide Business with kathy ireland® gives Shelby a platform to tell our story to a global audience who is hungry for news about winners. Working with the Worldwide Business with kathy ireland® team, we will take people behind the scenes of one of the most exciting brands in history.”
Shelby International is working to change the face of the car industry as we know it with innovative new designs and technology. Those that love the Shelby name will be amazed with the products that are currently in the works. Carroll Shelby is a name that is synonymous with quality, workmanship, and pride in the product making it a brand that people covet and are proud to own.
Tune in to see the exclusive Carroll Shelby International feature story on Fox Business Network as sponsored programming at 5:30pm EST and Bloomberg International at 7:30am GMT, 10:30am D.F. and 3:00pm HKT on Sunday June 19, 2016.
About Worldwide Business with kathy ireland®
Worldwide Business with kathy ireland® is a weekly business television program featuring real-world insights from corporate executives from all over the globe which can be viewed on Fox Business Network as part of their sponsored programming lineup, as well as internationally to over 50 countries on Bloomberg International.
Visit www.tvwwb.com for detailed airing schedules or check your local listings.
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