Building Block Company Wins Prestigious Red Dot Design Award

‘Lini cubes’ Introduces New Color Shades in Second Round of Crowdfunding

Berlin — June 20, 2016 — Revolutionary building block toy Lini cubes has received a 2016 Red Dot Design Award in recognition of the toy’s innovative design.

Lini cubes, a product of Sunny Hills Ltd. & Co. KG designed by Berliner Daniel Stead, is a groundbreaking educational building block toy that differs from other interlocking building bricks due to its thoughtfully designed structure. Each Lini cube can be plugged into another Lini cube in 105 different ways, offering 11 times more options for building than the average building brick toy. In addition, Lini cubes have side plugs that allow them to be built on all sides, rather than just on top.

The Red Dot Award ( is one of the most renowned design awards in the industry. Awards are given to products that set themselves apart through excellent design.

“We’re so incredibly honoured to receive the prestigious Red Dot Design Award,” Stead said. “Being recognized in this way validates our hard work creating a beautiful and smart building block toy that we hope will revolutionize the industry.”

In addition to winning the Red Dot Award, Lini cubes was also nominated for the German Design Award 2017, the top international prize of the German Design Council ( The goal if the council is to discover, present and honour unique design trends.

Introducing Shades

On the heels of a highly successful round of crowdfunding to finance the launch of their startup in late 2015, Lini cubes has launched a second Kickstarter campaign.

The initial Kickstarter campaign introduced the revolutionary building blocks in one shade: a limited edition red. With the new campaign, backers can opt for cubes in 18 new shades.

“With shades we, created a unique color concept of six colors that come in three shades each,” Stead said. “There are a total of 18 colors that match with any other of those 18 colors. Shades were introduced to help children experiment with matching colors as they build. Colors matter so much in the work of creation, so we wanted to give children more options as they learn and play with Lini cubes.”

The new Kickstarter campaign allows backers at different pledge levels access to Lini cubes of various shades at a discount of nearly half their regular price. The limited-time offer will end at the close of the campaign on July 17. The cubes will ship in September.

The Kickstarter campaign can be viewed at To date, the campaign has already far exceeded its pledge goal of $1,129.

“The success of our second Kickstarter Campaign confirms that folks want this toy for themselves and their children,” Stead said. “I’m thrilled that Lini cubes has captured the imagination of the fans of high-quality educational toys.”

Two days before the close of Lini cubes’ second Kickstarter campaign, the public will have the opportunity to meet the makers of Lini cubes at the upcoming Tech Open Air 2016 on July 15. The Kickstarter event will be held at Wattstraße 11 in Berlin.

View animated videos and images that display Lini cubes’ building potential at

Follow Lini cubes on Instagram at

and on Facebook at

Media Contact
Company Name: Lini Cubes
Contact Person: Daniel Stead
Phone: +491603338038
Country: Germany