June 27, 2016, Singapore – Since entering the financial scene more than 10 years ago, Anna Haotanto, Founder of The New Savvy, aims to empower smart, modern and independent women through meaningful and practical content. Specifically, she has a unique proposition – The ladies need dedicated and custom financial advice as compared to their male counterparts.
“Financial literacy and women empowerment is still lacking, especially in Asian countries,” explained Anna, “Women are not managing or investing their money enough.
It doesn’t help that there are very few or no media outlets that cater to them.”
Determined to close this gap, Anna launched the global web portal The New Savvy, a definitive financial and career guide for women.
“Women have different needs from men and can benefit from unique financial advice. 41% of women are intimidated by finance and do not invest. Information available can be complex, technical and often, exasperating. We simplify the process to save you time and efforts, by providing dedicated insights that are fast, fun and easy to understand,” added Anna.
Pic: Anna Haotanto. Founder and Managing Director of The New Savvy
The New Savvy advocates greater awareness and healthier financial habits for women. Because of their unique stance and strong following, Anna and her team have been featured in multiple major media outlets including CNBC, Forbes, The Straits Times, Business Insider, INC among others. Twice, Anna was even nominated and selected for Fortune Most Powerful Women conference in 2015 (next gen) and 2016 (Asia).
As she continued her career, Anna realized that still, many of her female peers did not know how to manage their money; they were simply saving their funds or allowing their partners to handle the financial aspects of the household. Anna also noticed a lack of media and outlets that were dedicated to teaching women how to empower themselves financially, particularly ones that weren’t filled with technical and financial industry jargon. She created The New Savvy as a financial and career portal for women with engaging and simplified language to facilitate the financial knowledge of women as they move through their career and life milestones.
The site features investing advice specifically tailored according to the financial climate and habits of women in Asia, focusing on Malaysia, Singapore, Indonesia, Thailand and Philippines.
It seems both women and men are keen on their ideas. In a year, they have managed to win the support of over 45,000 Facebook fans, their site garnering over 100,000 page views a month. Their email subscribers stand at over 20,000. Their Instagram? A staggering 9500 followers, not bad for someone in the financial niche.
Asked about what she thought of her journey with The New Savvy so far, Anna said, “It is not just about the financial education that we provide for our clients. It is not just about the workshops, talks or conferences that we will conduct for them. It is about how we can use this knowledge to make a difference or impact, to improve their quality of living. Many women have written or given me feedback on how useful The New Savvy has been and how it motivates them to be more financially conscious.”
Anna has 10 years of experience in the financial sector including wealth management, private equity, research as well as corporate and investment banking. Her previous work experience includes positions at Citigroup, United Overseas Bank, a regional role in Business Monitor and a boutique private equity firm based in Shanghai.
She is also involved in various charities supporting women and children causes. She was one of the main donors in the building of a library for underprivileged female students.
For more information about Anna and The New Savvy, visit http://thenewsavvy.com/.
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