From 2008 to 2015, the U.S. tortilla market showed steady growth. It expanded from 2.30 billion USD in 2008 to 3.49 billion USD in 2015 with a CAGR rise of +6.1%.
U.S. growth in tortilla consumption is expected to decelerate to +4.4% (currently +6.1%) in the medium term. Despite a slowdown, consumption will continue to grow and be supported by population growth, especially among Hispanics, as well as a continuation in the trend of consumer tortilla consumption preferences.
The tortilla industry has successfully positioned itself into American culture. Tortillas have now become a staple in American cuisine and been driven by the rapidly growing Hispanic population in the United States. Additionally, the rising number of health-conscious consumers has spurred demand due to most tortilla products containing fiber and vitamin B3. U.S. tortilla manufacturing illustrated positive dynamics over the last few years. In 2015, the value of shipments in the industry reached 3.65 billion USD rising with a CAGR of +5.9% from 2008 to 2015. Moreover, tortilla was the fastest growing segment in the bakery industry of America.
The U.S. tortilla market is mainly supplied by domestic production. Due to low trade intensity, imports and exports should not be regarded as strong factors that can influence U.S. market dynamics in the medium term.
Mexico (38 thousand tonnes) was the main supplier of tortillas in the U.S. with 58% share (in physical terms) of total U.S. imports in 2015. It was followed by Canada (13%), India (7%), the Philippines, and El Salvador (3% each). The fastest growing suppliers were Mexico (+15.5% per year) and India (+14.5% per year) from 2007 to 2015. Moreover, Mexico (+18 percentage points) significantly strengthened its position in the U.S. import structure. By contrast, Canada (-15 percentage points) saw its share reduced between 2007 and 2015. The shares of the other countries remained relatively stable throughout the analyzed period.
In 2014, the main destinations of U.S. tortilla exports were Canada (34% in physical terms), Australia and Japan (6%). It was followed by Mexico, the Republic of Korea and the Philippines (4% each). The shares exported to Australia (+6 percentage points) and Japan (+3 percentage points) increased while the share sent to Canada (-13 percentage points) illustrated negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.
Before 2013 (inclusive), U.S. net exports of tortilla showed growth running a surplus of around 228 million USD. From 2014 to 2015, the surplus was shrinking. In 2015, U.S. tortilla trade surplus dropped to 168 million USD.
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“U.S. Tortilla Market. Analysis And Forecast to 2020” provides an in-depth analysis of the U.S. tortilla market. It presents the latest data of the market size and volume, domestic production, exports and imports, price dynamics and turnover in the industry. In addition, the report contains insightful information about the industry, including industry life cycle, business locations, productivity, employment and many other crucial aspects. The Company Profiles section contains relevant data on the major players in the industry.
Countries coverage: the U.S.
- Market size;
- Domestic production, value of shipments;
- Key market players and their profiles;
- Exports, imports and trade balance;
- Import and export prices;
- Forecast of the market dynamics in the medium term;
- Key industry statistics;
- Life cycle of the industry;
- Number of establishments and their locations;
- Employment data;
- Industry productivity.
Product coverage: Tortillas, sold in bulk or packages, excluding frozen or canned
Companies mentioned: Harbar, Ole’ Mexican Foods, Mesa Foods, La Tapatia Tortilleria, El-Milagro, Southwest Products, Latino Enterprises, Old Pueblo Ranch, La Colonial Tortilla Products, Romero’s Food Products, Landes Foods, La Canasta Mexican Food Products, Arevalo Tortilleria, Catallia Mexican Foods, King Tortilla, Lobo Tortilla Factory, La Mexicana Tortilla Factory, La Fama Foods, Berber Food Manufacturing, Easy Foods, Manuel Villa Enterprises, Ruiz Mexican Foods, Casa De Oro Foods, Mexican Accent, La Espiga De Oro – Georgia
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TABLE OF CONTENTS
1.1 REPORT DESCRIPTION
1.2 REPORT STRUCTURE
1.3 RESEARCH METHODOLOGY
2. EXECUTIVE SUMMARY
2.1 KEY FINDINGS
2.2 MARKET TRENDS
3. MARKET OVERVIEW
3.1 MARKET VALUE
3.2 TRADE BALANCE
3.3 MARKET OPPORTUNITIES
3.4 MARKET FORECAST TO 2020
4. DOMESTIC PRODUCTION
4.1 PRODUCTION IN 2008-2015
4.2 PRODUCTION BY STATE
4.3 PRODUCER PRICES
5.1 IMPORTS IN 2007-2015
5.2 IMPORTS BY TYPE
5.3 IMPORTS BY COUNTRY
5.4 IMPORT PRICES BY COUNTRY
6.1 EXPORTS IN 2007-2015
6.2 EXPORTS BY TYPE
6.3 EXPORTS BY COUNTRY
6.4 EXPORT PRICES BY COUNTRY
7. COMPETITIVE LANDSCAPE
7.1 INDUSTRY SNAPSHOTS
7.2 INDUSTRY LIFE CYCLE
7.3 BUSINESS LOCATIONS
7.5 ANNUAL PAYROLL
7.6 INDUSTRY PRODUCTIVITY
7.7 ESTABLISHMENT SIZE AND LEGAL FORM
8. COMPANY PROFILES
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