Home » Business, Lifestyle, Living, Retail, World » Jacopo Dondi – 24-hour watches that will change your perception of time
Jacopo Dondi have just launched their first line of 24-hour watches on Kickstarter.

Jacopo Dondi watches are designed to display time in a more natural way than your everyday wristwatch. Telling the time on a 24-hour dial can be tricky to begin with, however, you soon realise that it’s a much more intuitive way of visualizing where you are in your day. Jacopo Dondi’s classic styling and elegant details look undoubtedly familiar but will ultimately change the way you perceive time.

Jake and Carmen, the founders of Jacopo Dondi, say they came up with the concept, thinking it was an original idea. They soon found out that it wasn’t as original as they had hoped. “Not only did we find that it already existed, but it has been around for almost 700 years. It was actually the original way of telling the time,” Jake says. “A couple of weeks passed before we started to think that we were likely not alone in having never seen a 24-hour dial. We began asking around and speaking to people in the industry – including watchmakers – and sure enough, it was as new to them as it was to us. To this day, we’ve only met a handful of people that have come across the concept.”

The company name comes from the great Jacopo de’Dondi – the creator of the world’s first clock, which, itself, had a 24-hour dial. Sadly, the clock was destroyed by fire between 1390 and 1399, so there is only a replacement clock, which was built in 1423, standing in its place today; it is said to be a faithful copy of the original.

Jake and Carmen have enlisted the experience of Eugene Ho. Eugene is the owner of Pacific Watchworks and has almost 19 years of product development experience in the watch industry while working on brands such as Hugo Boss, Timberland, Tommy Hilfiger, Ecko and Reebok. “Eugene has been pivotal in what we have been able to achieve so far and is already looking ahead and coming up with ways in which we can move the concept forward,” says Carmen. “It’s because of Eugene that we have been able to bring onboard such high-quality craftspeople – people that make watches for Casio, Hugo Boss, and Bulova.”

“We know that there are already a handful of 24-hour watch makers out there, but none produce a watch that has that classic elegance that we all love,” says Jake. “That was a big reason behind why we decided to pursue our idea, even once we knew that the actual concept wasn’t original.”

Their $50000 AUD target is a robust figure, but it translates to needing only 290 people in the whole world to like what they’re doing, and back the project at a watch-receiving level. 

Starting at the super early-bird price of only $120 AUD, Jake and Carmen want to see everyday watch brands producing a 24-hour watch for every 12-hour one produced. It might not change the world, but it could change yours. You can order your watch here.

About Jacopo Dondi Pty Ltd

Jacopo Dondi watches are designed to display time in a more natural way than your everyday wristwatch. Telling the time on a 24-hour dial can be tricky to begin with, however, you soon realise that it’s a much more intuitive way of visualizing where you are in your day. Jacopo Dondi’s classic styling and elegant details look undoubtedly familiar but will ultimately change the way you perceive time.

Jacopo Dondi press kit is available here: Jacopo Dondi Press Kit

Distributed by CrowdfundingPR

Media Contact
Company Name: Jacopo Dondi | 24-Hour Watches
Contact Person: Jake Delaney
Email: jake@jacopodondi.com
Country: Austria
Website: https://www.kickstarter.com/projects/401692060/jacopo-dondi-24-hour-watches?token=a00b2c86

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