Modern Living with kathy ireland® Explores How to Strike The Optimum Balance Between Performance, Safety and Fuel Efficiency with Pirelli Tires

Tune in to E! Entertainment as sponsored programming on Thursday, July 7, 2016. See market-by-market listings below.

LOS ANGELES, July 5, 2016 — Modern Living with kathy ireland® announces an exclusive interview with Chief Commercial Officer of Pirelli Tires LLC, Riccardo Cichi. He says, “When it comes to tires for your vehicle, unqualified safety is the number one criteria you must provide. However, tires play a central role in many aspects of your vehicle’s overall performance and appearance, and each situation and driver has different needs and expectations.”

As an industry leader in safety and performance for more than 140 years, Pirelli Tires brings a wide range of offerings to the market to meet the needs of every driver. The company strives to provide tires that ensure optimal performance as the best tires available. Pirelli’s unparalleled success in this area is demonstrated in its selection for 8 JD Power Awards and 2 Best Buy Awards from Consumer Digest.

“At Pirelli we seek to strike the optimum balance between performance, safety and fuel efficiency. This requires an ongoing, heavy investment in R&D to ensure we push the boundaries of technology, safety, style and sustainability,” adds Cichi.

Vice President of Programming of Modern Living with kathy ireland, JL Haber, observes, “Our viewers are impacted by the need for safe and sustainable technology related to our vehicles. Pirelli Tires provides a great example of innovative products in a responsible and manner with no compromise in performance and quality.”

Tune in to see Pirelli Tires on E! Entertainment as sponsored programming on Thursday, July 7, 2016 at 6:30am EST/PST or click here.


About Modern Living with kathy ireland®

Modern Living with kathy ireland® is a weekly business television program featuring real-world insights from corporate executives from all over the globe.

Modern Living with kathy ireland® airs Thursday mornings throughout North America on E! Entertainment Network as part of their sponsored programming lineup and to over 50 countries throughout the world on Sundays on Bloomberg International as part of their sponsored programming lineup.

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