Director Seeks Kickstarter Support To Produce Short Film About the Controversial Times Square’s Costumed Characters

An Indie film that captures the diversity of Times Square

Brooklyn, New York – July 5, 2016 – Ana Atanassova, a Bulgarian-born, Brooklyn based independent filmmaker, launched a campaign seeking community support to raise $10,000 by August 2, 2016, for her short film, HELLO. The film captures a moment of the lives of diverse characters that cross paths at Times Square – each one fighting over something. A young girl fights for a Hello Kitty photo, her mom fights herown racial prejudice, while a Hello Kitty costumed character fights for her life. Lady Liberty also joins the “fight”. Which poses the question, “Is this Hell or just another day on Times Square?” 

HELLO’s screenplay was indeed born onTimes Square.  Recently, city administration imposed regulations on Times Square’s costumed characters – restricting their activity zone. Annoyed tourists and New Yorkers chimed along. Ana was no exception till she witnessed a moment when these costumed characters had taken off their masks. Seeing their worn-out faces, and glimpsing into their lives, ignited the spark for HELLO.  

In her director’s statement she points out “It’s so easy to judge “a nobody”. I believe that HELLO will make us more empathic towards the anonymous, undocumented   faceless immigrants, struggling to make ends meet to support their families here and in their home countries.” 

HELLO is unique in its urban relevance to convey a poignant social message of class warfare through the intersection of masked characters and pedestrians – each one a metaphor of different group’s interests that conflict.  

Funds received will be used to secure a permit and filming in New York City’s Times Square, for technical equipment and remunerating the cast and crew adequately. The film is to be co-directed by Ana Atanassova and 3 times EMMY® winner Kalin Ivanov. The production is scheduled for the beginning of September 2016. 

Ana Atanassova is a writer/director who started her independent film production company in Brooklyn, New York 5 years ago. In 2015 she co-produced the Canadian-American film “The Date”, recently nominated for best short film in Festival Internacional de Cine de Autor, (Mexico). In 2014 she co-directed and edited the short film Feeling to Dive and Other Stories, which was awarded Best International Family Film Award at the Williamsburg International Film Festival. Ana also produced and edited the short film The Gift in 2014, selected at various international film festivals (Miami Independent Film Festival, Los Angeles CineFest, International New York Film Festival etc.). 

To learn more about this film, visit the Kickstarter campaign

Please keep in mind this is an “all-or-nothing” deal. If the campaign does not reach the funding goal, then the project cannot move forward. Help the campaign reach its goal by spreading the word and sharing this on Facebook, Twitter, and other social networks. The more people know about this, the more support the campaign will receive.


Media Contact
Company Name: HELLO
Contact Person: Ana Atanassova
Phone: 347-301-5724
Country: United States