AFS Technologies and CPG Companies Drive Solutions for Efficiency and Optimization

AFS Technologies partners with consumer goods companies for over 30 years to provide purpose-built solutions that drive efficiency and optimization in support of growth. AFS Technologies Trade Promotion Management (TPM) is a closed-loop system that helps consumer goods companies plan, allocate, execute, settle, and analyze trade spend with a robust set of intuitive, easy-to-use capabilities.

The company’s lengthy experience has uncovered a few basic principles that can have a dramatic impact on the success of software implementation:

1. Choose a technology partner with due diligence. Understand the culture, values, and management style and chose the one that fits.

2. Formerly identify a project team. These will be the members of the broader team who will be responsible for supporting the varying requirements through the design, implementation, and post go-live phases of the project.

3. Communicate, Communicate, Communicate. Provide an outline of the project to the broader team, include the rationale to support it, the anticipated result, and ask of all teams throughout the process; sales, finance, marketing, operations, and supply chain.

4. Be prepared for the long haul. An implementation can feel like a long process and teams may become disengaged at various stages or may set unrealistic expectations on timelines.

In the end, change is an inevitable component of business. Understanding the ways in which the organization can minimize risk and maximize success is one of the many benefits AFS Technologies can offer partners throughout the process.

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AFS Technologies (AFS) is the leading provider of software solutions purpose-built for consumer goods companies. AFS is committed to generating improved outcomes at the point of purchase coupled with generating efficiencies in trade spend, retail execution and supply chain. With experience developed over its 30 year history, AFS serves more than 1,000 customers of all sizes in over 50 countries around the world. AFS products are innovative, configurable solutions that are proven to optimize your potential with automated processes, improved productivity and rapid time to value.

AFS ( was founded in 1985 as a software provider focused on helping food and beverage distributors and wholesalers automate complex tasks with an ERP system, which was developed exclusively for the industry. Starting in 2005, AFS began building out its capabilities to provide niche solutions, such as a warehouse management system from Motek, for niche segments, including seafood processing and foodservice manufacturing, within the food and beverage industry.

Over the next 10 years, AFS added 13 new solutions to its portfolio with the goal of supporting manufacturers, distributors, sales agencies and retailers across the value chain. Solutions included trade promotion management from MEI, Synectics and Answer Systems, retail execution and direct store delivery from Visicom, Quofore, The Pop Company and Ross Computer Systems, and sales agency management from Becton-schantz.

Follow AFS Technologies on Twitter at @AFS_Tech

Media Contact
Company Name: AFS Technologies, Inc.
Contact Person: Jenna Beck
Phone: 602-424-8770
Address:2141 East Highland Avenue Suite 100
City: Phoenix
State: AZ
Country: United States