Growing utilization of barcodes for labelling and point of sale purpose are the major key driver of the barcode printer market. Barcode printers deal with the printing of the barcode labels directly on the physical object or attachment to it. Increasing requirement for barcode wristbands is expected to augment the market growth over the forecast period. Mobile sales on-field transactions are expected to increase owing to capability to connect to the network of organization as well as with the printers on the spot. These activities are going to positively impact the barcode printers market over the forecast period. However, initial installation cost is expected to hamper the market growth in coming years. Increasing acceptance of RFID tag is going to project a challenge for the growth of the barcode printers market.
Barcode printer type includes mobile printer, industrial printer and desktop printer. Printing receipts, tickets and labels indifferent from place and time is carried out through mobile printers by workforce of organization. Printing of low to mid-size receipts, labels barcode wristbands is carried out by desktop printers. Printing of high degree applications such as labelling & warehouse labelling is carried out by industrial printers. Industrial printers are made to work 24/7 in harsh environmental conditions for critical functions. Hence, increasing retail industries, factories and point of sale activities are expected to increase the growth of the barcode printers market significantly in coming years.
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Impact technology and non impact technology are the two key technologies are available for barcode printing. Impact printing technologies include dot matrix printing and drum printing technologies while non impact technology includes thermal transfer, direct thermal, ink jet printers and laser printers. Dot matrix printing has witnessed the significant growth owing to the oldest and cheapest method for generating low to medium mass on-site barcodes by means of numerous dots printed as template to construct a series of spaces &lines. Dot matrix printing is expected to continue with the growth in coming years. Ink jet printers are going to impact the market growth owing to increasing demand of barcode printing in locales where high manufacturing of barcodes is needed at a faster rate. Thermal transfer printing technology is anticipated to lead the market due to improved image robustness and ability to execute in mission critical functions. Increasing requirement o f functions having a short life span such as shipping labels and receipts is expected to increase the demand for direct thermal printing technology followed by significant impact on the market growth over the forecast period.
End-use segment includes manufacturing, healthcare, retail, government, chemical and shipping. Healthcare industry is expected to witness the significant growth due to its usage in tags & wristbands that assist in patient recognition & tracking services, surgical procedures, sample labelling and point of care (POC) medicine management. Manufacturing segment is the key end-use segment which is going to impact the market growth positively owing to increasing utilization of barcode printing in inventory labelling helping in establishment of inventory control &enables work-in-progress (WIP) tracking. These are widely used in retail functions such as point-of-sale, shelf labelling, price-tag printing and product labelling. Government segment utilizes barcodes in, e-citation, evidence tracking, ID card printing, managing records administration, clothing marking, public safety and surveillance. These increasing usages are expected to augment the barcode printers market globally over the forecast period.
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Growing demand in the U.S. and Western European countries is expected increase the demand of barcode printers in North America and EMEA region. Asia pacific, Latin America and Eastern European countries are projected as potential growth market region due to institution of production facilities in these economies and increasing investments by MNCs in industrial as well as retail sectors. The barcode printers market is expected to witness commoditization with, Asian companies providing products at significantly lower prices. This is projected as the key driver of the barcode printer market growth.
Key players of barcode printer include Toshiba Tec, Zebra Technologies, Avery Dennison, SATO Holdings Corporation, Honeywell Scanning & Mobility, Oki Electric Industry Co. Ltd., Printronix, Printek Inc and Dascom.
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