INTUITION Brand Marketing has enjoyed a stellar first year of operations, largely due to its rapidly growing INTUITION Reviews service. A service which seamlessly integrates an official TripAdvisor review widget into a post stay survey to enable hotel guests to give private feedback and share experiences on the world’s largest travel website in one simple interaction.
INTUITION Reviews is already contracted to service more than 600,000 hotel guests per year, and now existing clients are about to enjoy another major upgrade to an already impressive platform.
The service has provided advanced reporting and analytics based on survey and review results since inception, enabling resorts to clearly identify areas for improvement and areas of success, but over the next few weeks, INTUITION Brand Marketing will replace its current reporting engine with a cutting edge business intelligence platform.
“We are constantly re-investing in technology and talent to create powerful advances in guest feedback, with a strong focus on providing actionable data in whatever format our clients wish to receive it. Every client account is custom built from scratch to match their individual requirements, and can now be more dynamically adjusted and expanded upon when we create new features and modules,” says Paul Mattimoe, President, INTUITION Brand Marketing.
The new platform will provide clients with an even more powerful analysis using custom built parameters, plus more user-level control; from dynamic filter-upon-filter segmentation and exporting features, to granular access restrictions on a per user basis.
With custom fields provided by the hotel, the INTUITON Reviews platform embeds customer information along with customer feedback, providing the functionality to look at not only overall satisfaction levels, but satisfaction levels by booking source (list of OTAs, travel agencies and direct bookings etc), guest type, nationality, language, geographical location and much more.
Additionally, the new platform can pull from any source to combine reporting. This now enables a client to look at every interaction from a given customer; from pre-arrival preferences, post stay survey and online reviews, to annual polls or interactions with email marketing campaigns – building a powerful customer profile that can be used as an ever evolving architecture for targeted email marketing automation.
For more information visit http://intuitionbrandmarketing.com/hotels
About Perspective Group
Perspective Group provides the resort and shared ownership industry’s most comprehensive, independent multi-media marketing and publishing services globally. Products and services range from intensive PR & Multimedia services such as INTUITION – a brand visibility service that includes custom content creation and distribution, social media monitoring, online marketing and brand reputation management–to the Perspective Magazine brand, which publishes the leading independent trade publication globally as well as custom membership magazines for clients.
Perspective Group is a media sponsor of more than 20 industry events per year and serves on a number of trade association committees. The group also hosts its own annual industry leader event, the Global Networking Expo (GNEX Conference), as well as the Canadian Resort Conference (CRC) on behalf of the Canadian Resort Development Association (CRDA).
For more information, visit http://perspectivemagazine.com/
Company Name: Perspective North America LLC
Contact Person: Luis R. Perez
Address:4700 Millenia Blvd Suite 370
Country: United States