LOS ANGELES, July 19, 2016 — Worldwide Business with kathy ireland® announces an exclusive interview with Skipstone. The use of video by both brands and marketers is exploding and escalating every year. Yet increased consumer engagement is still lacking. Skipstone’s Troy Ontko, Founder and CEO, and Stephanie Wheeler, Director of Operations and Business Development, appear on Worldwide Business with kathy ireland to discuss how their company is solving this challenge.
Ontko explains, “Video is the most effective and efficient way to interact with someone before, during and after the sale. Our platform provides an interaction process much like that which exists between friends. Customers today expect and appreciate their needs being met and our platform aids brands in doing that efficiently.”
Founded in 2013, Skipstone provides the patent-pending video platform technology platform that provides an efficient and collaborative way for consumers to investigate goods and services in which they are interested. The active and engaging platform allows customers to ask questions by voice, text, use of pull-down menus and other means of interaction. Skipstone uses existing libraries of video content, or they can help brands develop new videos.
Ontko predicts, “While this platform revolutionizes the use of video for brand engagement, you will also soon see it utilized in entertainment, training, and even in the broadcast of commercial television.
JL Haber, Vice President of Programming of Worldwide Business with kathy ireland®, notes, “Our viewers will applaud this innovative approach to customer engagement. Skipstone provides our viewers with an insight into the next phase of brand development and interactive marketing.”
About Worldwide Business with kathy ireland®
Worldwide Business with kathy ireland® is a weekly business television program featuring real-world insights from corporate executives from all over the globe which can be viewed on Fox Business Network as part of their sponsored programming lineup, as well as internationally to over 50 countries on Bloomberg International.
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