AFS Technologies partnered with a Tier one manufacturer to drive operator insights. AFS was contacted by a leading beverage manufacturer to help establish a way to gain insights into their operator customers by monitoring coupon usage in their foodservice channel. Their main motivator was to micro-target customers to alter spending behavior without having to commit to long-term trade funding.
AFS Technologies had existing coupon functionality supporting the process from a manufacturers’ perspective. AFS Technologies was asked to expand the functionality by creating an operator portal. This would enable the manufacturer to make coupons a more strategic and consistent trade vehicle by adding the ability to:
• Determine true net redemptions
• Run and review comparative analysis by event
• Determine spend effectiveness to support trade optimization
• Drive operator growth through highly targeted short-term incentives
• Enable data collection at the operator level to drive future marketing campaigns
The end result is a closed-loop solution that provides the manufacturer with single-source analytics to support their coupon trade while driving internal efficiencies through end-to-end process simplification and improved audit controls. The operator is rewarded and engaged with an easy-to-use platform that allows them to track their redemption submission all the way to payment, which furthered the manufacturer’s ability to capture user insights and visibility required to dynamically leverage coupons successfully today and into the future.
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AFS Technologies (AFS) is the leading provider of software solutions purpose-built for consumer goods companies. AFS is committed to generating improved outcomes at the point of purchase coupled with generating efficiencies in trade spend, retail execution and supply chain. With experience developed over its 30 year history, AFS serves more than 1,000 customers of all sizes in over 50 countries around the world. AFS products are innovative, configurable solutions that are proven to optimize your potential with automated processes, improved productivity and rapid time to value.
AFS (www.afsi.com) was founded in 1985 as a software provider focused on helping food and beverage distributors and wholesalers automate complex tasks with an ERP system, which was developed exclusively for the industry. Starting in 2005, AFS began building out its capabilities to provide niche solutions, such as a warehouse management system from Motek, for niche segments, including seafood processing and foodservice manufacturing, within the food and beverage industry.
Over the next 10 years, AFS added 13 new solutions to its portfolio with the goal of supporting manufacturers, distributors, sales agencies and retailers across the value chain. Solutions included trade promotion management from MEI, Synectics and Answer Systems, retail execution and direct store delivery from Visicom, Quofore, The Pop Company and Ross Computer Systems, and sales agency management from Becton-schantz.
Follow AFS Technologies on Twitter at @AFS_Tech
Company Name: AFS Technologies, Inc.
Contact Person: Jenna Beck
Address:2141 East Highland Avenue Suite 100
Country: United States