The Dollarita ($1 Margarita) Will Stick Around Through August at Texas Applebee’s

Facebook Helped Keep the $1 Margarita at Applebee’s

DALLAS, TX – 02 Aug, 2016 – It’s real.  It’s not a joke.  The $1 margarita is alive and well at Applebee’s and will remain on the menu through August 31.

Chris Dharod, Chief Operating Officer of Apple Texas Group, a Franchisee of Applebee’s, challenged America to “Save the Dollarita” by liking or sharing the drink’s Facebook page.  According to Dharod, it was a huge success.  “We had so many likes and shares from the general Facebook user’s page, that we surpassed our goal over the weekend.”

Thanks to a Facebook frenzy, Applebee’s Guests will be able to enjoy the Dollarita ($1 Margarita) through August 31 at all 68 Applebee’s restaurants in DFW, Houston, Austin, East Texas, Waco and surrounding areas owned by Apple Texas Group.  The Dollarita is available all day every day in the dining room and bar.

In a separate statement, Dharod also announced that on Wednesday, August 10 the 68 restaurants in Texas would donate 100% of the Dollarita sales to The Assist The Officer Foundation, a 501c(3) organization which provides financial assistance to officers who are facing the loss of income due to a serious injury, life-threatening illness or other catastrophic event.  Immediate assistance is also available to an officer’s family in the event of the death of an active officer.  Since its creation in 1999, the foundation has provided assistance to hundreds of officers and their families who were faced with any number of different life-altering situations. 

“Giving back to our communities is a huge part of what Applebee’s is all about, and in Texas we want to show the men and women who protect our communities how much we appreciate what they do for us every single day.”

Dallas-based Apple Texas and Apple Houston are licensed franchisees of DineEquity, one of the largest full-service dining companies in the world. Founded in 2008 by businessman and philanthropist Sunil Dharod, Apple Texas and Apple Houston are subsidiaries of SSCP Management.  The company currently owns and operates 68 Applebee’s restaurants throughout Texas.

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