Since Apple launched iPad in 2010, the global sales volume of tablet PCs has been increasing rapidly. From 2010 to 2012, the global sales volume increased by 6.6 times, which has increased to 128.3 million units from 19.4 million units. According to the forecast of Huidian Research, the global sales volume will increase to nearly 240 million by the end of 2013, which will be higher than the estimated shipments of laptops with 207 million units. The major computer manufacturers introduce new diversified models, coupled with continuous operating system innovation, the tablet PCs can meet consumer demands; it is estimated that the shipments of tablet PCs will continue to increase in the future.
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From Q3 of 2011 to Q4 of 2012, Apple had been ranked first all over the world as for the sales volume of tablet PCs (the highest market share during this period was 64.6%), but it is worth noticing that since Q2 of 2012, the market share of Apple has declined gradually due to the pressures come from Samsung, Amazon and other tablet PC manufacturers. In Q4 of 2012, the market share of Samsung and Amazon reached 15.1% and 11.5% respectively, and the market share of Apple dropped to 40%.
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In China’s tablet PC market in 2012, Apple was questioned repeatedly by users in the aspect of user experience and innovation ability; although Apple still kept the highest attention, the rapid development of enormous Android brands and the emergence of Microsoft’s Surface also brought huge pressure to Apple. However, there is still no single brand can compete with Apple in current tablet PC market.
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Research and Development Forecast of China Tablet PC Market, 2013 firstly introduces the development progress and status quo of global tablet PC industry, which mainly analyzes the development progress, market scale and industry chain; and then, this report conducts a profound analysis on the development of China’s tablet PC market, which involves the aspects of market status quo, development trend, brand pattern and product structure; finally, this report analyzes the development trend and opportunity of China’s tablet PC industry, which can provide decision-making reference for the investors.
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