The largest generation since the Baby Boomers – and yet the least consistent in their shopping patterns. Who best to make inroads with the most elusive generation, and their wallets?
The market’s hottest names and brands keep choosing young agencies to represent their products. Shark Tank entrepreneurs and Project Runway designers are perfect examples of new product companies who search for modern paths to market: extraordinary innovation on limited budgets – creating fun, well-executed, new products.
“The path to brand awareness has changed so dramatically in the past 10, even 5 years – how can older agencies expect to boast ‘revolutionary approaches’ to market?” poses InStoreConnection Managing Director Lydia Lovig.
“If a company doesn’t have millennials in their ranks, how can they know what will resonate with that audience?” agrees InStoreConnection Founder, Gallant Dill.
It’s a name heard over and over again: a young agency – InStoreConnection – as a partner for finding paths to market.
InStoreConnection is an agency built on bringing together the-best-in-the-business.
Philanthropy brand RealHer Cosmetics (therealher.com) allied with the young moguls to create a lasting and vibrant relationship with millennial consumers.
Project Runway designer Amanda Perna and Shark Tank veteran Kelsey Duffy (versakini.com) allied with Gallant Dill and Lydia Lovig to lend muscle behind their brand: achieving store placements and traction with the most influential industry buyers.
Industry megabrand RawBite – available in 78 countries and selling hundreds of thousands units monthly – trusted InStoreConnection with its US market entry, after dominating Europe.
“We’re obviously thrilled,” agreed Dill and Lovig. “We’ve been in this industry for our entire professional lives, and we love seeing results. We know we have a winner when we ourselves love the product – if we don’t like it, how can we expect someone else to?”
For more information, visit: InStoreConnection.com
Company Name: InStoreConnection
Contact Person: Adam Parker
Address:615 West 7th Street Unit 809
Country: United States