Worldwide Business with kathy Ireland® Explores how DAC Group is connecting brands with customers at the hyper-local Level

Tune in to Bloomberg International on Sunday, August 14, 2016. See market-by-market listings below.

LOS ANGELES, August 09, 2016 — Worldwide Business with kathy ireland® announces an exclusive interview with DAC Group, a company that is helping national advertisers localize their digital marketing efforts and deliver results.

Norm Hagarty, CEO of DAC Group commented on the challenges concerning digital performance strategy and measurement, “DAC Group is unique. We manage clients that have a national focus but sell locally. Think of Sylvan Learning Centers. They are a national brand with customers who buy locally. Think of all the products and services they provide. They have to be relevant to their customers where and when they’re looking for information and time-sensitive content. We’re getting that in front of their customers at the right time in their purchase journey.”

He then talked about innovating to drive performance, “We do it in a number of ways. It starts with our people. We train them so they can answer client questions. We hire the right kind of people who have analytical minds. And finally, we invest in technology solutions that fill gaps in reach and conversion optimization.”

Vice President of Programming of Worldwide Business with kathy ireland®, JL Haber, was quoted stating, “Figuring out how to communicate with customers both nationally and locally can be difficult. DAC Group has simplified that entire process for many companies.”

Tune in to see DAC Group on Bloomberg International as sponsored programming on Sunday, August 14, 2016 at 7:30am GMT or click here.

About Worldwide Business with kathy ireland®

Worldwide Business with kathy ireland is a weekly business television program featuring real-world insights from corporate executives from all over the globe which can be viewed on Fox Business Network as part of their sponsored programming lineup, as well as internationally to over 50 countries on Bloomberg International

Visit for detailed airing schedules or check your local listings.

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