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Hawaii – Aug 11, 2016 – Shopvitalchild (www.shopvitalchild.com) a brand name e-commerce retailer, has launched its first non-supplement product outside of its own e-commerce site. The baby bottle bag from Colorland was first offered by Shopvitalchild on Amazon’s marketplace on July 21, 2016.

“We were hesitant to sell our pure supplement products on Amazon from the beginning.  We are a small, high integrity, mission-driven company that has built up a loyal following of very health-conscious moms. Our mission of selecting the purest, plant-based, high-quality nutritional supplement for health conscious moms is what we’ve built this company on. We knew we had to be sensitive to our customer’s expectations when adding products outside of our traditional nutritional supplement category.” says Kevin Hill, VP of Marketing for Shopvitalchild.com

Shopvitalchild is the first American company to sell Colorland’s insulated baby bottle bag on Amazon. The bag features a durable coated canvas, which claims a dirt free appearance despite spills. The bag also features an insulated interior aluminum covering that is expected to keep baby’s bottles cold for hours removing the need for gel packs which have suffered from reports of breaking and spilling its contents. The bag is sold as a durable Insulated baby bottle bag that easily attaches to a baby stroller. 

Shopvitalchild’s wait for a product in a different category took 6 years. Kevin explains why it took so long and how they decided to move forward, “As far as I know we’re the only company focused on hyper-pure supplements in the health niche for pregnancy and children in the United States.  We just wanted to wait until we felt we had the right product that fit our vision and that would allow us to expand outside of the high-quality supplement arena while still effectively serving our core demographic. We really believe that these insulated baby bottle bags from Colorland fit our vision perfectly.”

In 1998 British designer, Jennifer, launched Colorland. Colorland soon developed a reputation as a premier product manufacturer of high quality, durable “out and about” maternal and children’s products. Headquartered in London, Colorland has a substantial following in the USA and internationally.

Kevin explains the effectiveness of their newest product, “Colorland, as a manufacturer of high-quality products, fits our criteria perfectly. They already have a reputation for great quality and durability with moms and these insulated baby bottle bags really are effective at keeping the bottles at temperature for hours. We know because we lived with these baby bottle bags and thoroughly tested the product ourselves before we launched them on Amazon.”

Shopvitalchild expects to place other products on Amazon if Colorland’s baby bottle bags are a hit, “We used intense testing criteria with these bags, it’s different yet similar to the intense criteria we use to test the supplements we carry. These bags will allow us to get our feet wet in the Amazon marketplace. We want to understand how to best utilize Amazon and manage our brand there while not before we launch our own brand supplements and other products there.”

Shopvitalchild first launched in 2010 and is a leading e-commerce niche retailer of the purest, safest and most effective organic nutritional supplements for the optimal health of  pregnant women and children.

The insulated baby bottle bag can be found on the following link on Amazon: https://www.amazon.com/Baby-Bottle-Bag-Convenient–Go/dp/B01HKE4G9Y/ref=sr_1_1_a_it?ie=UTF8&qid=1470118464&sr=8-1&keywords=shopvitalchild

Vitalchild Incorporated is based in Kailua, Hawaii.  For further information about the company or the Colorland Insulated Baby Bottle Bag, please contact Kevin at: Email@Shopvitalchild.Com

Media Contact
Company Name: Shop Vital Child
Email: sales@shopvitalchild.com
Phone: (562) 372-4222
Country: United States
Website: www.shopvitalchild.com

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