“Interested in W2 only opportunities, no 1099 phone calls, please. Thank you!”
Luis Valdes Resume

Luis Valdes


305 934 2671

Tampa, Florida

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Objective: Strategic, swift, tenacious Bilingual Sales Professional, and honoree of prestigious national sales awards/ recognitions who is hungry to learn about opportunities that are available for a long term strategic partnership. Special interest in outside business to business specialty sales positions. Seasoned professional with ten years sales experience whose developed individual, managerial, and organizational competencies through self-development and the development of others.

EDUCATION: Bachelor of Arts – Communication & Business Administration

Auburn University, Auburn, Alabama

  • Consultative sales approach for a portfolio of Spanish products and services such as 20 Spanish Classes for $1,000
  • Converting and expanding accounts through key features and benefits to quantified customer segmentation
  • Created and launch a marketing campaign concentrating critical F&B that differentiates SpanishTutorTampa.com from other generic Spanish language schools.
  • Features: “Unlimited Phone & Email Support” “Books, Flashcards, Materials Included” “BBB Accredited.”
  • Messaging: “Spanish Tutor Tampa is the first and only licensed, insured, and BBB accredited Spanish language company in Southwest, Florida.
  • Filed all necessary legal paperwork: occupation license, business license, accreditation, LLC, DBA, reinstatements, general and professional liability insurance, and workman’s comp exemption.
  • Established a Spanish assistance meetup.com group for all levels that meets from 7 pm- 9 pm for lead generation and customer acquisition
  • Advanced Spanish meetup group facilitator since 1/2015
  • Developed basic, intermediate, advanced, conversational, and Spanish online course packages
  • Develop clientele on how to study Spanish grammar and speak Spanish
  • Sell to clients via media outlets, referrals, networking groups, and online presence.
  • Planned and executed targeted marketing and public relations campaign by customer demographics
  • Produced and curated high-quality content to penetrate online presence through 182 Spanish related blog posts and press releases.
  • A professional who is self-taught and design and construct an authoritative ranked web domain SpanishTutorTampa.Com
  • Optimized on site, keywords, campaigns, and local search engine optimization via analytic platforms such as Google Analytics and Dashboard.
  • Consistently maintain a quantified pipeline via CRM ‘Cloze’ (Former CRM Salesforce Leader).

James Hardie International Tampa, FL Territory Manager- Interiors & Exteriors Divisions 01/2015-01/2016

  • Promotion received from the Interiors Division to the Exteriors division within eight months of working for James Hardie.
  • Aligned all business, strategic, and professional development plans towards the organization’s strategic objectives of 35/90 exteriors and 75/50 interiors.
  • Identified & quantified how to exceed volume goals with targeted customers to maximize efficiency with frequency and how those customers equate to market share.
  • Surpassed and exceeded all quarterly goal plan expectations, initiatives, and assigned James Hardie training.
  • Mastered Hardiebacker installation process via SMART goal creation within the organization’s personal and business development platform.
  • Mastered objectives, needs, pain points, of targeted customers and tailored appropriate messaging according to their customer profile type.
  • Successfully executed all of James Hardie’s organizational strategies for both the interiors and exteriors divisions.
  • Measured and confirmed monthly, quarterly, mid- year, & year -end performance against defined performance goals and expectations for development.
  • Created & executed targeted campaigns directed towards defined customer profile and returns.
  • The only representative of the company to introduce third party data to the organization, Dodge Data & Analytics and facilitated a national agreement between James Hardie & Dodge through feedback regarding applicability and utility within assigned geographic area.
  • Responsibilities & accountability stretched half the state of Florida equating to approximately 65-70% travel and overnights. Still maintained a high reach and frequency routing of every two-week targets.
  • Learned how to identify Multi Family opportunities within assigned territory and took the initiative to begin learning property profiles, barriers, and compelling reasons to meet, buy, and why James Hardie.
  • Always maintained a territory SWOT analysis to maintain coverage and guidance over routing and metrics.
  • Quantified percentage of new home construction opportunity VS repair and rehab within assigned geography.
  • Developed product advocates through high frequency ( every two-week visits) within assigned and ample opportunity retail stores.
  • Configured successful strategies to eliminate all logistic barriers within both interior & exterior channels.
  • Aligned & educated Outside Sales Representatives for retail stores with their professional and performance needs & where Hardiebacker fits those needs.
  • Only representation to launch a POS campaign for early

Specialty Sales Representative

Territory: South Florida
● Adult & Pediatric Gastroenterologist and rare disease specialty focus.
● Changed, grew, converted, maintained over 200 accounts with an antibiotic and biological portfolio.
● Active with new hire onboarding process with training & territory analytics
● Consistently demonstrated and reinforced Alinia mechanism of action with visual impact tools
● Efficiently utilized company’s assets and resources to leverage call capacity and targeting.
● Averaged 20 calls per day by routing consolidation*
● Averaged five pharmacy calls per day to ensure pull through
● Active POA participant and leader
● Developed 30, 60, 90 day Plan of Action for Territory

Meda Pharmaceuticals

Specialty Sales Representative

Territory Manager: Miami -Dade County

11/2013- 07/2014

Miami- Dade, Collier, & Broward County, FL

and late stage conversions.

Romark Laboratories, L.C. South Florida ( Jupiter- Key West)

07/2008 – 05/2012

  • Allergists, ENT, Internal Medicine, Psychiatry, Pain Management, Pediatric focus
  • 2010 President’s Club Winner
  • Served as primary point of contact for physicians and responsible for identifying & understanding practice structure, business model, key influencers, network structure, customer needs
  • Proactively recorded market events and initiated ‘information cycle’ to teammates within the district (e.g. managed care, generic & brand launches, pharmacy interference, new or discontinued co-pay reductions)
  • Administered Meda Pharmaceuticals sales program in a fast-moving, rapidly changing sales territory
  • Established & maintained professional relationships with med centers, pharmacies, physicians, and staff
  • Organized sales area for most efficient use of time to maximize sales impact and results
  • Supported and provided periodic written and verbal communication as required by HQ
  • Coordinated activities with other team members to collectively leverage selling efforts across segments
  • Reviewed, analyzed and collected market data for developing and implementing Miami business plan
  • Utilize sales force automation system to maximize sales effectiveness and persuasiveness.
  • Operated and grew assigned sales territory within Meda Pharmaceuticals’ established corporate standards
  • One of three district leaders for Astepro 0.15% launch
  • Maintained and achieved product specific quota attainment Managed Healthcare Champion:
  • Primary POC regarding transitions, changes, & alerts in the managed health care arena for So FL
  • Negotiated price reimbursement and formulary status for ALL Leon Medical Center facilities***
  • Managed financial program overseeing physician compensation & reimbursement as Brand Ambassadors
  • Consulted with over 120 accounts in 3 different territories on insurance & pharmacy barriers such as step edits, authorizations, mail orders, none- formularies, adjudication failures, and wholesaler stocking
  • Facilitated communication between reps and Meda Pharmaceutical’s managed health care department
  • Developed & allocated monthly MHC grids for portfolio products to So FL District colleagues
  • Communicated effectively and documented SWOT analysis & recommendations to MHC department
  • Successfully launched, documented, & delivered four new products to the So FL market
  • Selected to coached/mentor multiple new or acquired representatives from acquisitions or new hire Territory Manager: Collier County:
  • Winner2009 President’s Club
  • 2009 Southeast Region Impact Player
  • 2009 National Ranking # 1
  • Exceeded all established territory sales plan, objectives, and national sales goals
  • Consistently exceeded all key analytical metrics.
  • Developed & executed a 6-month plan of action for territory to increase market volume by outlining strategic tactics, activities, and resources.
  • Forecasted business trends and analysis to aid in proper allocation of local and national resources
  • Efficiently documented complex issues and proposals in succinct & persuasive manner for management
  • Assisted in developing new analytical tools and processes to help identify sales opportunities and establish effective customer action plans Territory Manager: Broward County:
  • Efficiently designed specific routing for workdays and sales calls to accomplish goals and objectives
  • Developed, maintained, and collected permanent customer records
  • Completed all assigned administrative tasks in a timely and accurate manner
  • Communicated a current, useful, and accurate sales presentation to customers
  • Presented a professional sales image in all business matters
  • Developed and executed 2009 plan of activities for Fort Lauderdale (priorities, activities, and action steps).
  • District leader for Astepro 0.10% launch.

Honors, Awards, Notable

Licensed Real Estate Agent

CRM Salesforce Leader

President’s Club Honoree 2009 Ranked # 1 In The United States

Southeast Regional Impact Player

President’s Club Honoree 2010Ranked # 15

Managed Health Care Champion

Leadership Award

Spotlight Award Winner

Spanish Meetup Facilitator (Volunteer)

Fluent In Spanish (Read, Write, And Speak) Experience In All Geographic Areas South Of Orlando

Work Products Available (Business, & Development Plans)

Metrics & Performance Reviews Available

Media Contact
Company Name: South Florida Horizons LLC
Contact Person: Luis Valdes
Email: 305valdes@gmail.com
Phone: 3059342671
Address:5004 E Fowler Ave C 148
City: Tampa
State: FL
Country: United States
Website: www.luisvaldes.com

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